Are Cold to Sold Agent Real Estate Leads Worth the Price?

Getting quality seller leads is something that is on every realtor’s mind right now. Making the allure to companies like Cold to Sold, who promise high intent seller and listing leads, stronger than ever. 

Is it really worth the cost, though, when there are other cheaper lead sources out there? 

Being in the real estate industry, getting inundated with the latest and greatest lead generation service is something that occurs every day, from new ad agencies to multi-million (and even billion) enterprises constantly filling up their inboxes and voicemail boxes. Yet, despite being in one of the hottest seller’s markets, it’s not often they come across a lead generation company that has mastered seller leads.  

Sure they see the ads for a smaller, new real estate lead generation company pop up once in a while with an ad or message promising sellers, only to never see them again 30 days later. 

While Cold to Sold has consistently been bombarding people’s news feeds on every platform for years, promising high-quality seller leads. 

Understanding the platforms is the key to understanding which company will produce the best seller leads. There are several popular lead generation platforms out there, including Facebook, Google, YouTube, Instagram, and TikTok. 

Try to schedule a call with almost any lead generation company; the majority of them do Facebook/Instagram ads. But the problem with these ad platforms when it comes to real estate is that ads are delivered to people who aren’t necessarily looking for a solution to their problem. So the tactics one must use to get their attention are often gimmicky or clickbait. Generally producing lower intent, lower quality leads. TikTok ads are proving to be similar in nature. 

On the other hand, Google is far more sophisticated when it comes to intent, as it only serves ads to those who are actively searching for a solution to their problem. However, Google often comes with a high price tag and a lot of competition as there are limited “top spots” available, making it slightly more challenging to get in front of their ideal audience without deep pockets. 

This is where YouTube comes in. YouTube is owned by Google, meaning it gets access to search data. In other words, someone who is actively looking for a realtor or information on listing their house. Since it isn’t competing for a top spot, ads can be served while your ideal audience is on YouTube or a site that allows for YouTube ads—making it superior when it comes to sufficient lead volume at a reasonable price. 

Cold to Sold specializes in both YouTube and Google ads. Allowing them to serve both high-end agents and large teams, as well as agents with more entry-level budgets. 

Cold to Sold CEO, Jayde Gorling, described how to approach lead generation perfectly:

“If you’re looking for the cheapest lead source out there, we have no business in serving you. I’ve been in the business long enough to know exactly what cheap leads are; they are exactly that- cheap. Growth doesn’t come from cutting corners and trying to get a deal; it comes from working with the best and creating something that can build generational wealth. No one who has ever built anything profound tried finding the cheapest options and expected the best results. I use this same system in both my agency and my real estate investing business and consistently see a minimum of 11x returns year after year.” 

To answer the original question, Cold to Sold’s seller leads are unlike anything else in the market, and their testimonial gallery of realtors closing multiple listings in under three months (in some cases less than one month) – it’s conclusive that they have something no one else does and it is definitely worth the investment. 

Interested in getting quality seller leads? Don’t hesitate to visit Cold to Sold website and book a call with them today! 

Article Published by: Authority Sharks PR
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