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Smell Unique With Awwad e Awwad’s Chisciotte; How a Brand Became a Sensation?

The world of fashion is fast, ever-evolving, and often hard on newcomers. Despite all these obstacles, Awwad e Awwad has established his reputation in an astonishingly short span of time. His brand, The House of Awwad, is regarded as the brand of youth in the middle east as far as perfumes, colognes, and other toiletries of the like are concerned. Established in 2001, the brand has come a long way to be acknowledged worldwide and is now also fostering its prodigies like Chisciotte. This is the name you would have heard if you have lived in the middle east in the past five years.

The brand from The House of Awwad e Awwad targets a vast number of perfume admirers from all over the world, especially from Abu Dhabi, owing to its sweet and unique scents.
It is to be remembered here that, while striving to be a symbol of individuality, Chisciotte did not ignore the affordability aspect. All the items are reasonably affordable for a common man and that is probably the brand’s mission, to make luxury readily available and associating it with comfort. Chisciotte stays impartial in terms of its consumer’s gender, unlike many other perfume companies that typically gender-specific.

The primary theme behind all the fragrances of Chisciotte is taken from the influence of the creator, Awwad e Awwad, as he likes to smell refreshing in the daytime and dark and deep in the evening. Awwad knows how to win the customer’s heart, being an appreciator of fine fragrances himself. Across the entire collection, he kept the perfumes gentle and experimented with the mixture of ingredients. Not only did this give all his colognes and perfumes a touch of uniqueness, but it also did not cause the consistency to deteriorate at any moment.

This success can be credited to the immense expertise and skillset of Awwad e Awwad, the founding father of The House of Awwad, who has served around the world and holds a bachelor’s degree in Economics and Business Administration. Besides, he always wanted to have his brand name. It was a strong indication for him to venture into the fashion and style business and make his debut with perfumes, as he used to be a collector himself when it comes to rare perfumes and personal care items. So far, the items have produced heavy sales everywhere they have been launched, as the company currently has stores in Turkey, Qatar, Lebanon, and Dubai. In addition to being an all-time favorite of buyers, in various fashion weeks and shows like the latest Dubai Fashion Festival, the brand has also gained quite a lot of acclaim from the general public.

Carrying the same zeal for perfection, Awwad is also aiming to partner with numerous jewelry stores and other famous brands, as this would not only help the brand but the entire fashion industry. Chisciotte is now collaborating closely with a variety of experts, some of them from Korea, to produce new scents and fragrances. The House of Awwad is also scheduled to announce an all-new range of leather bags and accessories by 2021 along with an exotic range of shades by 2022. The company also strives to satisfy the demand for a quality-oriented range of men’s grooming items, such as aftershaves, face washes, and everything else.

Abdullah Raaj is the founder of Ventures Bite, a global digital marketing agency. He is a serial entrepreneur and an expert in the field of Development and Marketing, and is considered a “Marketing Specialist" by his peers.

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