Exclusive Interview with Wally Sajimi, Founder of Endorsify and Nietzsche Labs

After leaving United Bank of Switzerland and Salesforce, he quickly built an impressive website portfolio, with fashion brands like Cactus Plant Flea Market, Young Thug’s Spider Worldwide, PsychWorld to musicians like A$AP Mob, Cinematic Music Group, G4 Boyz and more tapping his talents. He’s also casually managed to find the time to build his own start-up backed by notable venture capitalists. “I have ideas and I’m good at building teams to help execute.”

People are setting up creative websites from fashion, art, music, and the creator space. Setting up shop is easier with the help of platforms like Shopify, Squarespace, and Wix. But customizing and building a unique never before seen approach to your website isn’t easy. Meet Wally Sajimi, Co-founder of Endorsify and founder of Nietzsche Labs which is a technology development shop that builds websites and apps for fashion brands, creatives folks, and musicians.

Hello Wally Sajimi, we’re thrilled to have you on our media. Please tell us more about Nietzsche Labs.

Wally: You can think of Nietzsche Labs as being a low-key creative technology development shop where we build websites, apps, designs, forums, or whatever you can think of and we’ll try to make it come to life. 

What was your favorite project to build?

Wally: I don’t have a favorite project but the most recent one was with Cactus Plant Flea Market when they released their Air Force 1 sneakers in October. That was fun because there were millions of bots and we made it so users can only buy 1 pair per order. If you tried to buy more than 1 pair the shipping was $1,000,000 dollars. 

What inspired the secretive nature behind you and the website? 

Wally: I don’t like doing things the conventional way. Everything is overexposed. The coolest thing you can do is maintain a mystery. It’s nice to know that when a project goes out or we work with someone and immediately people know you worked on that project. I prefer that instead of virtual signaling to the masses that I work with so and so. 

Why do you think creative technology directors are essential? 

Well I think a creative directors job is to lead a team of creatives with a set goal in mind that the team needs to achieve. A creative tech director does the same but the team is engineers, data scientist, growth hackers, etc.

What advice would you like to give entrepreneurs/ business owners struggling to create a successful business?

Wally: I think if you’re struggling to create a successful business then just keep learning and making iterations to your business until it becomes successful. Take risks, build a team, and think thoroughly about what you’re doing. I’m against the “move fast and break things” ideology. Second, don’t put a timestamp on building. If you’re going into it like hey if i dont have success after 8 months im going to quit, then dont build a startup or be an entrepreneur.  Third, be self-aware. Self-awareness allows people to recognize what things they do best so they can then go hard on those aspects of their life. It also helps you accept your weaknesses. Being able to accept your weaknesses while focusing your attention on your strengths. The moment you decide to accept your shortcomings and bet entirely on your strengths, things will change.

It was great to learn some entrepreneurial tips from Wally Sajimi. If you want to learn more, check out Nietzsche Labs.