Connect with us


Fahad Sharif – CEO of Alecto Media Shares Tips to Use Memes as a Digital Marketing Tool

Breaking the monotony of usual digital marketing tactics, meme marketing has garnered a lot of popularity over the last few years with its wit and humor. There is no definite formula to what exactly works when it comes to marketing, but sticking to the trends has always seemed to work out for brands.

Fahad Sharif, the founder, and CEO of Alecto Media LLC, a UK-based digital marketing agency, has well understood the emergence of adding a fun element in the marketing techniques of businesses, and needless to say, his clients are getting largely benefitted from his astute nature.

The 22-year-old young entrepreneur who hails from Karachi, Pakistan is the owner of multiple successful ventures and possessor of a business-mind. With his presence of mind and entrepreneurial intellect, he has made businesses achieve heights in their growth with his digital marketing agency, Alecto Media.

With the ever-increasing fame of memes, businesses have adapted sarcasm and humor as their new language for promotional activities. It has come across as a solid way to boost engagement and attracting potential leads.

Digital Marketing Agencies are also welcoming memes with open arms to provide their client with the best possible marketing approach and Fahad Sharif, being a serial entrepreneur himself, is well-aware of using memes to their maximum potential.

The same business insights and entrepreneurial spirit that drove Fahad Sharif to create a successful business of his own are offered to his clients when it comes to giving their business maximum exposure.

As an owner of a digital marketing agency, Fahad Sharif believes that the need for marketing for any business or brand is impossible to overlook whether you’re working for a product-based industry or service-based industry.

When it comes to predicting trends, Sharif with his business wit has also sensed that people are now expecting brands to include a fun element in their advertisements and promotional activities and the best way to achieve that is definitely via memes.

Now, you may be wondering, why memes are such a powerful tool for businesses, to answer that, Fahad Sharif explains that in this digital world of modern times, everybody spends a significant amount of time on their phones regardless of their age. While scrolling through the social media platforms, memes will be the first thing that you will see.

With that kind of exposure, imagine what wonders you can do for your brand. Fahad further explains that when you incorporate your brand name or promotional material in a meme naturally, it is not only going to increase the engagement but will make your brand more attractive to others which are going to give you an upper hand on your competition.

Fahad also believes that the popularity of memes is not restricted to a specific social media platform, therefore it really doesn’t matter what kind of social media platform is preferable to you because memes have found their way on all it. It wouldn’t be wrong to say that, they are currently holding the crown for being the most effective type of content on all mediums.

Now that you are well-aware of the cruciality of memes for your brand, you may want to know more about how you can incorporate them into your marketing strategy. Below Fahad Sharif has listed some crucial aspects of meme marketing that can help you gain more traction for your business.

Determining The Target Audience

By his own experience and the strategies that he follows for driving businesses towards success, Sharif mentioned the important points that sometimes get overlooked by brands. According to him, the first thing that you need to do as a marketer is to determine the marketing objective and target audience for your brand.

Who are you targeting? What are their interests? What kind of content would engage them? These are the questions that you want to ask yourself while shaping your strategy for a target audience. Your memes need to be relevant and relatable to your target group, otherwise, what’s the point?

Play Smart while Curating The Memes

As someone who always thinks on his feet while trying to come up with the best marketing strategies for his clients, Fahad Sharif is well-aware of the importance of following the latest trends.

He believes that hopping on the latest trends has always been a great idea for boosting your marketing campaign but using a popular way in an incorrect way would defy the whole purpose. It could make you lose credibility and will present your brand in the wrong way.

Now that’s the last thing that you want to do because as an aspiring entrepreneur you need all the good marketing that you can get. So in order to avoid such a situation, Fahad Sharif advises people to do their research and only use them when they feel like they have sound knowledge of them.

He is a believer in the famous phrase, ‘any publicity is good publicity but he still alerts brands to stay attentive as we don’t know when something can backfire and hurt your business that is why it is always great to do your research and become familiar with it.

Connect with Potential Customers via Memes

The founder of Alecto Media says, communication is a really important part of doing good business and when you are using digital platforms for promoting your brands, communication is going to play a pivotal role in all of it.

While performing the digital marketing practices for his clients, he takes good care of that and it gives businesses the opportunity to connect with their potential and existing customers and get their feedback so that they can serve them better.

Memes, unsurprisingly also play an important role in this aspect of marketing when you can make them more relatable with your audience and have fun connecting with them in a creative manner.

Final Thoughts

With the ever-lasting popularity of fun and engaging content, people look forward to some light-hearted meme material to get through the day. There are billions of people who use social media platforms and none of them are oblivious to memes, and that directly means a ton of exposure.

After reading all of it, it wouldn’t be wrong to say that memes are here to stay. So it’s high time businesses adopt them in their strategy and use their maximum potential for generating lucrative results.

Now as business owners, you must always have your hands full with never-ending worries concerned with various aspects of running a business. And the kind of research and strategic thinking that goes into creating a marketing campaign, is definitely not a one-man’s job. However, you can leave all your worries to Alecto Media while you enjoy the higher growth of your business.

The agency is been helping brands promote themselves and create a stellar online image for a long time and they ensure you use all the latest trends to always keep you on top. It wouldn’t be wrong to say that brands that are still oblivious to the need of having memes for their business are likely to continue struggling while trying to set their foot in this rapidly changing digital landscape.

Abdullah Raaj is the founder of Ventures Bite, a global digital marketing agency. He is a serial entrepreneur and an expert in the field of Development and Marketing, and is considered a “Marketing Specialist" by his peers.

Advertisement Become A Crypto Expert

Join Disrupt Magazine

Become A Disrupt Contributor

Most Disruptive

Entrepreneurship9 months ago

Navy Veteran Davis Chris Takes the Music Industry by storm

In life, you need to break down anything that might be holding you back and change course if need be...

Entrepreneurship10 months ago

5 Disruptive Leaders Paving the Way in 2021

Where there is uncertainty, lies a whirlwind of opportunity. 2020 was the year that had entrepreneurs learn a great deal...

Politics1 year ago

Brock Pierce Wants To Disrupt The Two Party System And Be Your Next President

We don’t usually cover politics much here at Disrupt, but when Crypto billionaire and friend of the show, Brock Pierce...

Business1 year ago

John Mcafee – Predictions For The Future

John McAfee is a world-famous tech CEO, computer scientist, civil disobedience activist, privacy advocate, and pioneer of the commercial anti-virus...

Finance2 years ago

Gaby Wall Street – Teaching Latinas to Thrive During The Crisis

It’s no secret we are facing one of the most challenging financial times of the last few decades as we...

Entrepreneurship2 years ago

Tony Delgado – The #1 Entrepreneurship Movement In Puerto Rico

Puerto Rican online market is in constant progress. With many entrepreneurs who are coming here to start a business, it...

Entrepreneurship2 years ago

Elena Cardone – The 10X Ladies Conference Is Declaring 2020 The Decade For Women

The next ten years are meant for women to continue growing their potential and succeeding in multiple areas, including business....

Marketing2 years ago

How Josh Elizetxe Built Snow Into a $40 Million Dollar Business

There is nothing quite like an entrepreneur’s determination when starting a business. That’s my original quote by the way (pun...

Entrepreneurship2 years ago

How Jason Capital Became A Self Made Millionaire By 24

Have you ever wanted to earn the respect of everyone who ever looked down on you at some point in...

Entrepreneurship3 years ago

Sam Bakhtiar On His Way To A Quarter Billion

Dr. Saman Bakhtiar, who prefers being referred as Sam, lives in an 8200 square foot $5.2 million house, Sam is...


Copyright © 2020 Disrupt ™ Magazine - Disrupt is a Minority Owned Privately Held Company

Disrupt ™ is the voice of Latino entrepreneurs around the world. We are part of a global movement to increase diversity in the technology industry and we are focused on using entrepreneurship to grow new economies in underserved communities around the world. We enable millennials to become what they want to become in life by learning new skills and leveraging the power of the digital economy. We are living proof that all you need to succeed in this new economy is a landing page and a dream. Disrupt tells the stories of the world top entrepreneurs, developers, creators, and digital marketers and help empower them to teach others the skills they used to grow their careers, chase their passions and create financial freedom for themselves, their families, and their lives, all while living out their true purpose. We recognize the fact that most young people are opting to skip college in exchange for entrepreneurship and real-life experience. This Podcast was designed to give them a taste of that.