fbpx
Connect with us

Entrepreneurship

Filippo Polizzy Shares 5 Little Known Facebook Marketing Tips For Beauty Brands

I recently had the pleasure of interviewing Filippo Polizzy. Filippo runs a lean Facebook marketing agency that caters specifically to beauty brands. Filippo is the current managing director of Ares Advertising, an international digital marketing agency serving the United States, United Kingdom, Australian, Canadian and Italian markets.

Having studied behavioral economics and marketing at top educational institutions around the world including the University of Cambridge and Cass Business School, Filippo boasts a wide array of skills that have allowed him to establish Ares Advertising as a top ad agency for the beauty industry.

I spoke to Filippo to learn specific strategies he’s implementing that are getting beauty brands amazing results. 

Thank you so much for doing this with us! Can you tell us your origin story? Who is Filippo Polizzy?

It’s my pleasure to! I love the content you guys have been putting out. If I had to try and sum up who I am, I’d have to say international. I moved a lot as a kid due to my parent’s jobs. I ended up living in four different countries by age 18: Egypt, Italy, Spain, and the United Kingdom.

It was definitely not easy, but I would never trade the interpersonal skills that I developed from constant exposure to new cultures and people. I definitely would not be where I am today without having the childhood that I had. Eventually, I found Marketing through my dad and fell in love with it. The rest is history!

What problem does your business solve? What is the main value people get from working with you?

With the coming of the digital age, the beauty industry has become progressively competitive. The barriers of entry are getting lower everyday and consumer patterns are shifting. New consumer trends are also accelerating boutique smaller brands to rise, flooding the online space. It’s never been more difficult to get exposure and to get your product in front of the ideal customer, there’s just too much noise to do it organically. 

That’s where paid traffic comes in: the ability to target with pin-point accuracy a specific consumer with a specific message and cut through the noise. Rather than putting out a product and hoping for sales from anyone, Facebook ads allow you to choose who you want your consumer base to be. It’s the true difference between a brand that wants to dominate the market and a passion project. 

Beauty marketing is a space that has become more associated with women and we don’t see as many men marketing this. What made you choose this niche as a male founder.

I think it was my ability to have an outside perspective. It’s an industry as established as gold. Dictated by old practices and dusty strategies. I was able to see further than what had already been done in the industry, giving our clients an edge and helping them create a distinction between them and the thousands of other beauty brands.

Based on your experience, what attributes make a beauty advertisement sell better? 

There’s a general rule that must be followed. Digital marketing has given us so much but has also taken away a crucial factor in beauty sales, the ability to feel a product in your hands before purchasing it. In a store, a consumer can smell the fragrance, feel the weight of the product, and truly understand the level of detail that went into a product, online, however, that can’t happen. 

In order to combat this, you need to focus your advertisements on the product itself. Application videos, unboxing videos, testimonials, reviews. All of these are essential forms of advertising that a beauty brand needs to carry out in order to fully reward the consumer with a complete shopping experience. 

This is especially true when the product costs are above £100, and the purchase stops being a habitual one, but that needs a certain level of trust.

Can you share any suggestions for newbies who have no experience with running marketing agencies? Are there potential obstacles or issues they should be prepared for with this lifestyle? 

There definitely are, but I’d say that no obstacle or issue is a problem if you’re passionate about what you’re doing. 

Thus, I’d recommend for them to really be passionate about marketing and running a business, 85% of marketing agencies I’ve seen fail have always been because the owner wasn’t passionate and thus even the smallest challenge seems like you need to climb a mountain. 

What are your 5 secrets that you are willing to share that most business owners don’t know about Beauty marketing on Facebook?

Haha well, I can’t give my best ones away but if I had to give some advice on Facebook advertising for a beauty brand I’d say that to focus on the consumer.

  1. Take time to read the reviews and see what the consumers like or dislike about your product. You need to be able to handle their doubts and objections even before they are presented with the chance to purchase the product.
  2. This is a simple but often overlooked tip: answer questions on the ads! It’s so simple, the comment section of an ad can be used to further sell your product and convince consumers to purchase.
  3. Focus on authentic reviews. I carried out a small consumer research project where I asked whether consumers would be more inclined to buy a product after seeing a 5-star review with a simple line or a 4 star review with a more detailed account of the purchasing experience. 
  4. Don’t underestimate the power of UGC (user-generated content). You don’t need a fancy photoshoot to run a profitable Facebook ad. A simple testimonial video run as a retargeting ad to help strengthen your brand image, awareness, of course, result in sales.
  5. Facebook ads aren’t easy. It’s a common misconception. Business owners see a connotation with Facebook the social platform and promoting/boost and think that’s all there is to it! 80% of our inbound leads all say the same thing: “We tried running ads ourselves and lost ‘x’ amount after we realized we needed professional help”. Save your marketing budget and let somebody with experience handle it!

Finally, can you please give us your favorite  “Life Lesson Quote”? Can you share how that was relevant to you in your life? 

Great question. It’s hard to pick one! I’d have to say, “Life moves pretty fast. If you don’t stop and look around once in a while, you might just miss it!” I think this is something that resonates with all business owners, regardless of the industry. We are so focused on building and improving our business, ourselves and aspects of our lives, sometimes we need to take the pedal off the gas and just admire the view!

Thank you for these great insights!

 

Olumide Gbenro is founder of Globoversity and Globo Media Marketing. Well known for his vast network of highly influential leaders, he connects powerful leaders together to magnify their presence through earned press and media. Olumide has been featured in Business Insider, Bloomberg, and Yahoo Finance.

Advertisement

Join Disrupt Magazine

Become A Disrupt Contributor

Most Disruptive

Executive Voice3 months ago

Kerwin Rae Shares How He Has Helped Over 100,000 Entrepreneurs Succeed and Grow

Kerwin Rae is Australia’s leading business strategist and high performance specialist helping over 100,000 businesses, in 154 different industries, throughout 11...

Politics4 months ago

Brock Pierce Wants To Disrupt The Two Party System And Be Your Next President

We don’t usually cover politics much here at Disrupt, but when Crypto billionaire and friend of the show, Brock Pierce...

Business6 months ago

John Mcafee – Predictions For The Future

John McAfee is a world-famous tech CEO, computer scientist, civil disobedience activist, privacy advocate, and pioneer of the commercial anti-virus...

Finance7 months ago

Gaby Wall Street – Teaching Latinas to Thrive During The Crisis

It’s no secret we are facing one of the most challenging financial times of the last few decades as we...

Entrepreneurship7 months ago

Tony Delgado – The #1 Entrepreneurship Movement In Puerto Rico

Puerto Rican online market is in constant progress. With many entrepreneurs who are coming here to start a business, it...

Entrepreneurship9 months ago

Elena Cardone – The 10X Ladies Conference Is Declaring 2020 The Decade For Women

The next ten years are meant for women to continue growing their potential and succeeding in multiple areas, including business....

Marketing1 year ago

How Josh Elizetxe Built Snow Into a $40 Million Dollar Business

There is nothing quite like an entrepreneur’s determination when starting a business. That’s my original quote by the way (pun...

Entrepreneurship1 year ago

How Jason Capital Became A Self Made Millionaire By 24

Have you ever wanted to earn the respect of everyone who ever looked down on you at some point in...

Entrepreneurship2 years ago

Sam Bakhtiar On His Way To A Quarter Billion

Dr. Saman Bakhtiar, who prefers being referred as Sam, lives in an 8200 square foot $5.2 million house, Sam is...

Trending

Copyright © 2020 Disrupt Magazine

The Disrupt Magazine & Podcast tells the stories of the world top entrepreneurs, developers, creators, and digital marketers and help empower them to teach others the skills they used to grow their careers, chase their passions and create financial freedom for themselves, their families, and their lives, all while living out their true purpose. We recognize the fact that most young people are opting to skip college in exchange for entrepreneurship and real-life experience. This Podcast was designed to give them a taste of that.