Find A Reputed Google Ads Agency To Reach Your Target Customers Quickly
Imagine if you could simply push a button to get customers to land on your site just when they are searching for something you can offer them. Sounds too good to be true, right?
While digital marketing is yet to achieve this feat, there are certain strategies to tip the scales in your favor. One such tool is Google AdWords. Now, if you are new to digital marketing, you may wonder whether this is worth it.
The truth is Google Ads is completely worth every penny you spend on it because it’s one of the most cost-friendly ways of reaching out to a targeted audience. It’s flexible allowing you to start, pause, or stop the bids at any point in time.
What makes hiring a leading Google Ads agency the right marketing decision for your company?
With as many as 1.2 trillion queries annually and 3.5 billion active users, you can safely assume that Google Ads can get your brand noticed. All you have to do is select the targeted keywords and place bids on these, depending on how much you can afford to spend for a click.
Every time a user carries out a search using your targeted keywords, your ad will show up on top of his organic search results on SERPs. So, the chances of attracting prospective customers on the basis of search terms increase significantly. Unbounce states that almost 50% of visitors clicking on your Google Ads are more likely to buy from you than those who landed on your site through an organic link.
That sounds interesting because we all know that millions of devices are now running ad blockers that would make advertising online much less effective. This figure proves that Google Ads make a difference. However, managing this demands expertise, and a lot of time and energy. Most companies are not able to take out time for this and prefer to outsource it to a reliable Google Ads agency.
How to choose the right Google Ads agency for your business:
Look out for these qualities if you want an agency that is capable and experienced enough to handle and track your Google Ads campaigns for you.
Transparency: It’s important to choose a Google Ads agency that is completely transparent with its clients. You should know how much of the advertising budget has been used up, the number of times the ads appeared, and the number of times users have clicked on these. Most of the certified Google Partners provide this information but the non-certified ones often don’t. Make sure you have complete access to their reports and metrics like clickthrough rates, ad group structure, keywords, impressions, etc. Choose an agency that doesn’t hesitate to give you straightforward answers when you ask them about how the ad budget was spent.
Certification: It’s always a good idea to settle for an agency that has professional certifications. They must have a Google Partners status that proves that the agency has shown skills and expertise, has satisfied Google’s ad spending criteria, delivered growth, and expanded its clientele. When an agency has Google Partner status, it enjoys many privileges like a badge that can be displayed on its site. You may verify the partner status on Google and the latter will provide you with a Google products list that the agency has received certification for.
Assets: Some PPC companies choose a pay-per-lead model where traffic is driven to a landing page generating leads. The disadvantage is that clients won’t receive the creative parts or assets which have gone into making the landing page. Clients lose out because of this; while they get leads, they continue to depend solely on the agency for these. Make sure you choose an agency that gives you access to assets so that you can tweak them at your convenience.
Contracts: Look for agencies that don’t force you into signing up for long-term contracts. Most Google Ads agencies cannot give results overnight; the campaign takes a while to pick up. Long-term contracts can put you at a disadvantage when the agency is unable to give results. It’s best to go for short-term contracts at first to see if the arrangement is working for you.
A clear plan of action: The agency must have a plan in place for maintaining and managing your account. It should inform you about how it sets and maintains your budget, when it adds keywords and ads, and changes needed for different markets. It must update you about tests that need to be run and metrics for validating the performance.
Use these guidelines to find a reliable Google Ads agency and enjoy maximum returns on your investment.