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From Memes to Marketing, Ahmed Yasir’s Multi-Million Journey An Insta-Success Story

Ahmed Yasir found a fun way to make people like the products without being irritated in the middle of watching their favorite movies, videos, or snaps. Being a successful entertainer and memer, Ahmed had this kind of a hold over the masses psyche that allowed him to advertise his clients’ message and products more elaborately to the audience. He is widely known on Instagram by his handles of @reactions, @ghetto, and @hood, and his holding company Instareach LLC that stands as a beacon of success in the digital marketing world.

There is a fine line between a legit brand endorsement and awkward repetition when it comes to running a campaign for any company or startup. Most of the marketing experts get themselves wrong here. They, themselves, drive their audience away from them by making them irritated. This was the first mistake pointed out and corrected by Ahmed.

Initially, he was a Biology major student and later graduated in the same field, however, it was just a matter of time he realized that his real passion lied in digital marketing. Ahmed initially started marketing small-time products from his Instagram accounts by having his videos and memes sponsored by the brands and companies. Later, he realized that he needed to take this thing a notch above, and on a bit more professional scale, hence, he also established his renowned marketing and holding company, Instareach LLC.

Cashing an opportunity when it is considered new is surely a lot more beneficial as compared to paying heed to it when it has become a trivial thing. Noticing the boom in the newly established platform of Instagram, Ahmed knew that it was soon going to beat Facebook and Twitter as well because of the freedom and interconnectivity it offered. Hence, he realized that it will be just a matter of time when big names and brands will be turning their think tanks-towards Instagram and they will surely require a marketing expert to interact with, in this regard.

In this regard, it is to be noted here that Ahmed self-discovered this spark of being an icon of humor and entertainment on Instagram and decided right from the beginning that he wanted to do something different. He wanted to pursue his passion of being an entertainer along with having a well-established and sustainable business. In those days, nobody thought that this newly established platform of Instagram can be so full of potential as far as advertising is concerned. It seemed like just a picture sharing and entertainment platform to the majority, back in 2015.

However, time revealed it to be the most profitable platform in the years to come. It is to be noted here that like every other new entrepreneur, Ahmed too had to go through a bit of a struggling phase in the beginning but soon figured out the way of moving forward. It is because of this reason that now many big names in the field of apparels and mobile applications choose him to be their core advertiser on social media, be it YouTube or Instagram. These names include Fashion Nova, PUBG (PlayerUnknown’s BattleGrounds), and Game of War.

Abdullah Raaj is the founder of Ventures Bite, a global digital marketing agency. He is a serial entrepreneur and an expert in the field of Development and Marketing, and is considered a “Marketing Specialist" by his peers.

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