Connect with us


From Tesla to Daxsen: This is the most influential business management model of the 21st century


Business management has evolved toward a model that has been considered the most influential for the biggest companies in every industry during the 21st century. It is disruptive innovation, a concept coined by Harvard Business School professor Clayton Christesen in his 1997 book Innovation Dilemma.

This business expert discovered a formula that has been followed by different companies to differentiate themselves within industries and maintain their position in the markets. He was the driving force behind the idea that a product and/or service must be innovated if it wants to survive, detecting incredible changes such as the collapse of the written media or the rise of new technologies to which all companies have succumbed.

It is impossible then not to visualize the legacy Christensen has left in iconic companies such as Netflix, which disrupted the entertainment market with its streaming platform, or even Apple, which has innovated in the use of electronic devices and digital applications. That is why great leaders such as Jeff Bezos or Mark Zuckerberg owe their success to this theorist for his effective model that he left for entrepreneurs.

Christensen influenced the business world, as he found a unique way to evolve companies, which consisted in a scheme where small divisions of a company are created to face threats independently, without assuming the priorities of the parent company.

This is a model that has been used by enterprises such as Tesla, which has been inserting itself into different sectors since its founding in 2003. It is led by Elon Musk and designs, manufactures, and sells everything from electric cars to solar photovoltaic installations and household batteries under its brand name.

This model proposed by Christensen has led to the growth of holding companies in this century since they are precisely different businesses managed by a unique conglomerate that encompasses several industries. JP Morgan Chase & Co, Virgin, and Sony Corporation are just a few examples of companies that have adopted a position as holding companies over the years.

Likewise, other companies have been born with this idea in mind and have built up their business group in just a short period. This was the case of Daxsen Corporation, which started in 2010 as a record label and now is a holding company that has one of the largest record label networks in the world with more than 60 affiliated labels. In addition, it has divisions in charge of the media, entertainment, financial advisory, concierge, and real estate sectors.

Beyond this model, Christensen introduced a new way of thinking for business leaders, since in his theory he stresses that a company should not pay attention to its products or services but to the everyday problems that customers solve by using them. In this way, competition is not only with similar products or services but also with others that solve the same problems.

Companies have taken this ideology, as well as their business model, to develop their industries with greater responsiveness to the needs of the consumer society and the constant changes suggested by an accelerated evolution of technology and global crises, such as the socio-political and health conflicts that have occurred in recent years.

Abdullah Raaj is the founder of Ventures Bite, a global digital marketing agency. He is a serial entrepreneur and an expert in the field of Development and Marketing, and is considered a “Marketing Specialist" by his peers.

Join Disrupt Magazine

Become A Disrupt Contributor

Most Disruptive

Social Media11 hours ago

Khaby Lame Becomes The Most Followed TikToker in The World

Khabane Lame was a machine operator but now trending and just became a star from an account he created on...

Tiger_Shroff Tiger_Shroff
Entertainment1 day ago

Meet Bollywood Star Tiger Shroff

Tiger Shroff has a long history in the film industry, starting before his birth. With prominent parents in the industry...

Amanda Bernardo Amanda Bernardo
Women Who Disrupt2 days ago

Meet “The Pizza Princess” Amanda Bernardo

If you live in or near New Haven, Connecticut, you may be familiar with the hidden gem that is “New...

Shirley_Setia Shirley_Setia
Women Who Disrupt2 days ago

Meet Upcoming Bollywood Star Shirley Setia

Shirley Setia is the little Kiwi that could. Coming out of seemingly nowhere with a hit cover on YouTube, she...

two people shaking hands two people shaking hands
Diversity in Tech4 days ago

How the Best Leaders Create and Build Trust in a Modern Workplace

Being a leader in any setting can be challenging but within professional settings, you really are juggling a lot at...

Jay Majors Jay Majors
Executive Voice2 weeks ago

How Jay Majors Is Disrupting The Barber Industry

When we see a successful figure in any industry, learning their story, where they came from, and how they’ve struggled...

Daymond JOhn Daymond JOhn
Executive Voice2 weeks ago

Daymond John Can’t be Stopped

Perhaps you know Daymond John from the wildly popular show Shark Tank. Or maybe you’re familiar with his revolutionary clothing...

Finance2 weeks ago

Ryan Carroll Establishes Wealth Assistants to Serve as a Launching Pad for Hopefuls Worldwide

Countless highly accomplished personalities and established authorities have proven that the pursuit of one’s passion can be a way to...

Business3 weeks ago

Social Media Star, TheBlondeJon’s Journey from Homelessness to Multimillionaire Status

A strong self-belief in oneself is a powerful enabler no matter the obstacles or challenges one faces on a journey....

Entrepreneurship3 weeks ago

Skylar Domine on His Bold Moves in the Entrepreneurial Realm and Overarching Mission to Help People and Communities

Many of today’s powerhouses managed to gain a solid foothold in the world of business and stand out in an...


Copyright © 2020 Disrupt ™ Magazine - Disrupt is a Minority Owned Privately Held Company

Disrupt ™ is the voice of Latino entrepreneurs around the world. We are part of a global movement to increase diversity in the technology industry and we are focused on using entrepreneurship to grow new economies in underserved communities around the world. We enable millennials to become what they want to become in life by learning new skills and leveraging the power of the digital economy. We are living proof that all you need to succeed in this new economy is a landing page and a dream. Disrupt tells the stories of the world top entrepreneurs, developers, creators, and digital marketers and help empower them to teach others the skills they used to grow their careers, chase their passions and create financial freedom for themselves, their families, and their lives, all while living out their true purpose. We recognize the fact that most young people are opting to skip college in exchange for entrepreneurship and real-life experience. This Podcast was designed to give them a taste of that.