The best entrepreneurs find opportunity in chaos, whether they’re building brands in the uncertainty of COVID-19, investing in failing companies, or doubling down when competition pumping their brakes and pulls back out of fear. For Anthony, that chaos is the financial sector; that opportunity is the millions of Americans desperate to reduce their monthly bills or increase their income during these tough times.
In a world driven by consumerism and dependent on credit, Anthony established a business that offered some much-needed hope.
The young entrepreneur, who was once voted alongside Snapchat founder Evan Spiegel as one of the best “30 Under 30” entrepreneurs, believes that the “problem isn’t the industry,” but rather the lack of consumer education.
“A 21-year old shouldn’t be taking out a new credit card just to save money at a department store. They shouldn’t be signing their financial future away for a gift card without fully understanding the terms they agree to.”
Through a series of financial websites, including Pocket Your Dollars, Anthony educates consumers and connects them with options to get out of debt, ways to save money on their insurance policies, and other essential financial products, including helping raise their credit score or refinance on their home.
It’s a win-win, and it’s one that has seen Anthony’s business generate millions in annual revenue.
No Magic Wand
Sensing and seizing opportunity has been key to Anthony’s success, but it goes much deeper than that.
“There is no secret to being a successful entrepreneur,” he insists. “People want you to tell them the magic formula, the thing that can earn them millions, but that’s not how it works.”
For Anthony, the “secret” is to work hard, have a defined vision, and set goals. “Competition is important, as well,” he adds. “You need to have a competitive spirit, a will to win and succeed at all costs.
Anthony believes that risk-taking is another important asset for an entrepreneur to have, along with the ability to welcome failures and adapt quickly. He also offers the following advice to aspiring entrepreneurs.
1. Put the Customer First
Your customers are the most important part of your business. If you want to succeed, you need to prioritize your needs.
Good service generates positive reviews and free marketing, but it also builds a strong foundation on which future success can be established. By understanding what makes your customers tick, you can plan for future growth and correct minor issues before they destroy your business.
2. Hire a Dedicated Team
One person can only do so much. To achieve real success, an entrepreneur requires a strong team working alongside them, a team that works as hard as they do and has the company’s best interests at heart.
Anthony suggests first hiring for any admin work that you don’t like to do. Start with a personal assistant who can do everything from scheduling meetings to doing your laundry. He believes every minute you’re doing something you don’t enjoy, or something that isn’t high value, is taking away not just hours from your day but also your mindshare. This is something that most entrepreneurs don’t protect enough.
3. Invest in New Venture and Business Growth
The profit generated through one venture can be invested in another, promoting cyclical success and keeping the profits flowing.
It is a strategy used by many entrepreneurs and one that has helped Anthony to become successful. Beyond that, continuously investing in your team’s wellbeing, everything from personal trainers to therapists, plays into someone’s overall ability to perform at work and value their life. These seemingly excessive investments are the “little things” Sarandrea owes his and his team’s success to.
Setting aside a % of your profits for testing new product lines, marketing channels, ideas, and more is another interesting concept, Anthony’s team prides itself on. “I can lose money better than anyone else, because I know you either succeed or you learn.” This principle is put to the test with the dozens of failures that happen during the course of a growing business, but all you have to be is right a few times to grow a business beyond eight-figures.
Sarandrea has utilized these strategies to expand his fortune and be recognized as one of the best entrepreneurs under 30, with interviews and articles in leading publications like Jetset Magazine and Forbes. His talents for customer acquisition and growth have seen him be compared with other innovative entrepreneurs like Evan Spiegel, the founder of Snapchat.
Anthony is a highly-regarded customer acquisition expert, advisor, and business owner. He is living proof that being successful means being adaptable, and that the path to prosperity is never easy.
In his youth, Anthony was dedicated to the health and fitness sector. He aspired to help others and make a difference in the world. He believes he found a more meaningful area of life to make a change in…a person’s financial wellbeing that opens so many other doors to “health”. Being able to afford healthy food, spend time with their family vs. working a second job, and many other intangibles to having your finances in order.
There’s no limit to success and no end to the things that an ambitious entrepreneur can achieve. Anthony Sarandrea knows this all too well.
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