Jan Blankestein Grows Businesses To 7 And 8-Figures On Cold Traffic

Who is Jan Blankestein?

Jan Blankestein is a copywriter, and a marketing consultant. He is the founder and CEO of Stobla Marketing; a marketing consulting firm focused on providing growth strategies to businesses.

Jan spent his time writing copy, and consulting business owners to grow online on cold traffic. His unique and universal approach to marketing strategy consulting has significantly increased his clients’ bottom lines worldwide in different industries.

He is known for his work in writing sales copy that scales on cold traffic, and develops direct response marketing strategies for businesses in B2B (Business-to-Business), B2C (Business-to-Consumer), and C2B (Consumer-to-Business).

How do you scale businesses on cold traffic?

Jan says you make pocket money on the frontend, and real wealth on the backend.

He helps clients scale on cold traffic by acquiring clients at breakeven upfront, and making a profit on the back end.

He says the two significant differences between an unscalable business and a business that can scale on cold traffic is their copy and data.

Copy is the art of writing to inform, persuade or entertain an audience. Copy is based on human emotions which haven’t changed in millions of years–to persuade a prospect to take a specific action. You channel your prospect’s current desires and fears to a product or service.

Today, every mom-and-pop business can create a professional-looking website within a few hours.

Businesses that scale on cold traffic invest immensely in direct response copywriters. Copywriting is truly one of the hardest skills to master. Persuading a prospect to take a specific action is not taught in school.

The best copywriters have a long waiting list and charge extremely high prices.

A good copywriter can double, quadruple, or even tenfold the conversion rates on your ads, emails, or landing pages.

Secondly is data. Businesses that Jan has helped scale on cold traffic know their numbers.

By numbers, Jan means a company’s CPA (Cost per acquisition), LTV (Lifetime value) from each media channel. These businesses track their ROI from each media channel to the penny, and then it is extremely easy to know which media channel you can use to start scaling exponentially.

How do you grow your client’s businesses?

We help businesses track their advertisement spent, and help them scale on cold traffic. They can outsource their copywriting, media-buying, email marketing, and funnel-building.

Plus, we do consult and provide growth strategies for businesses on the following:

1. Increase the number of customers, get more new prospects into paying customers.
2. Increase the average transaction value, get each client to buy more at each purchase.
3. Increase the frequency that the average clients buy from you, get each customer to buy from you more often.

A 10% increase in each of the three areas equals a 33% increase in revenue.

Currently, our marketing agency has a waiting list. You either have to be personally invited to be on it, or you have to apply. If you’d like to apply to be on the list, you can email me.

To know more about Jan Blankestein, connect with him:

Website: https://www.janblankestein.com

Email: jan@janblankestein.com

Instagram: https://www.instagram.com/albnaj