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Marketing Strategy And Technology: Guide For Your Brand’s Success

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Marketing Trends Online Digital Concepts

The marketing landscape we see today is unrecognizable from what it was a few years ago. You are unlikely to survive in a business environment that’s getting increasingly cutthroat if you don’t keep pace with the changing times and incorporate trending technologies into your marketing strategy. Big Data Analytics, Personalization, Artificial Intelligence, and Automation are some of the powerful tools that digital marketers are using to achieve their goals.

Companies of all types and sizes are using AI Based software development and new technological advancements to redefine and restructure their marketing strategies with the aim of boosting their performance and output.

However, merely incorporating new software systems and technologies is unlikely to help. You must have a good understanding of what are the tools available for marketing and also develop a calculated and careful approach to incorporating new technologies. Having expert knowledge about modern marketing trends can help you determine whether they will work for your unique marketing needs.

Table Of Contents 

  1. The Technologies That Can Power Your Marketing Strategies
  2. Why Your Business Needs Software-Driven Marketing
  3. Why You Must Revisit Your Marketing Strategy
  4. How Marketing Software Can Influence Customers
  5. How These Trends Can Benefit Your Brand
  6. The Value Of Software Development For The Modern Marketer

The Technologies That Can Power Your Marketing Strategy

The technologies mentioned here can impact your brand in the near future in some way or the other. Better to learn about them now and know what to expect from them.

Big Data Analytics

Big Data Analytics is fast-becoming the favorite technology of marketers as it is an excellent tool to deep dive, collate, and analyze consumer data gathered from diverse channels. Doing this manually can be an extremely time-consuming task, but with analytics, it can be done more accurately and within a fraction of time.

With Big Data Analytics, you can gain insight into the thoughts and behavior of consumers and craft or tweak strategies to match their needs. It also provides a centralized platform for collecting and properly grouping all of your data so that it can be accessed and put to use quickly by the team as and when needed. It helps marketers fine-tune their strategy to deliver delightful personalized experiences that customers will love to receive.

  • The technology can be used for monitoring key performance indicators.
  • You can garner details vital for crafting winning marketing moves such as unique visitors, leads, generation costs, and ROI.
  • It helps ascertain buying patterns and identify potential growth opportunities.


Personalization is easily one of the big daddies of technology and a key element of all marketing strategies. Custom software systems are a must-have for marketers if they don’t want to lag in the race for brand supremacy. The technology can be leveraged to use all the data available to satisfy the needs of customers in a highly personalized manner.

Customers love offers that appear as if they are created solely for them. It makes them feel they are the center of attraction. They like to be wooed, and that’s precisely what personalization software systems do. This technology helps create:

  • Unique, customer-specific offers based on their needs and purchase history
  • Deals and discounts related to the specific location of customers
  • Tailored recommendations matched to consumer preferences

Artificial intelligence (AI)

 AI is the technology superpower that lets you do things that were unimaginable until the recent past. AI can analyze and decode consumer behavior, use data drawn from consumer’s digital footprints to identify specific patterns, and suggest solutions that can help leverage these input for optimizing marketing strategies.

  • AI can be of great value for the marketing team when it comes to making critical decisions.
  • Marketers can use the AI Powered Platforms to crease out apparent chinks in their strategy and create foolproof plans that can boost their sales outreach.


Marketing automation refers to the software system designed to automate mundane marketing tasks and infuse more efficiency into the system. It not only eliminates any chance of human error creeping in but also saves time.

  • Automation is a wonderful tool for communicating with customers.
  • It can help deliver specific pre-defined marketing actions such as emails and offers by taking into account consumer behaviors.
  • Automation can help improve client satisfaction and boost relationships, which can be great news for achieving your marketing goals.

Why Your Business Needs Software-Driven Marketing

As a marketer, you must always have an ear to the ground about the various developments happening in the field of technology. But merely keeping track of the developments is not enough. What else should you focus on?

  • You must be able to identify the tools that can work best for your needs should be at the core of your marketing arsenal.
  • You must also know the tools that can be leveraged in specific marketing situations and must be kept at the fringes of your marketing system.

Apart from these, you must find out a way to achieve your goals by using the right tools and technologies in the right situations and at the right time. It is important to have your whole team on board about your decision to integrate technology into your marketing practices so that you can all pull together in the same direction.

Why You Must Revisit Your Marketing Strategy

To improve the chances of achieving success at various stages of your marketing plan and to give a fillip to your overall marketing efforts, it is vital that you review your strategy periodically and check if there are any gaps that need to be addressed. These are the points you must ponder on:

  • Fine-tuning is inherent to marketing and helps you stay on course to achieve your goals.
  • The easy availability of technology might tempt you to overuse it or use it, even when it does not add any real value to your efforts.

How Marketing Software Can Influence Customers

Your actions must always fit the needs of your target audience. That’s the most important lesson that marketers must remember while using technology to power their marketing machine. While your reasons for using technology might be to get more quality leads and to drive sales, you must also consider how the marketing software can impact your customers. Is there a gap between what the software can provide and what your customers’ desire?

Identify and quickly address the issue to enjoy success with your technology experiments.

How These Trends Can Benefit Your Brand’s Digital Marketing Strategy

Many marketers believe that incorporating technology into marketing is a sure-fire way of achieving results. Gathering data and using them to deliver personalized experiences does not guarantee an increase in brand awareness or a boost in sales. There is a lot of hard work involved in not only introducing these technologies into your marketing processes but making them work. That’s why you must be sure what these tools can offer and where and how they can be utilized for the best results.

The Value of Software Development for the Modern Marketing Strategy

Just as it is hard to imagine a successful business model without online marketing, it is hard to think that any marketing strategy can succeed without technological support. In the near future, it will be one of the imperatives that determine the direction your business can take.

Modern businesses need online platforms and mobile apps to remain relevant and competitive. It can impact how customers see your brand and shop for your products and services. A technology-powered platform can ease many complex marketing tasks and help improve sales and revenue.

These are some of the key benefits of incorporating technology into your marketing processes:

  • Technology can create new heights of integration and gives your brand a wider reach and visibility
  • You can improve the sales and service part of your marketing efforts. This can help your business attract positive feedback from satisfied customers and add more value to your brand.
  • With technology, you can add more power to your marketing arsenal, promote your products from anywhere and at any time, without having to suffer the burden of extra costs.
  • Technology can help you achieve an enhanced level of engagement with customers. Your wish to add to your list of loyal customers can come true by using the appropriate online marketing strategies.
  • By using the right tools, you can make your website and mobile apps more robust and retain existing customers and even wean away some from your competitor.

One of the biggest benefits of using technology and advanced software systems in marketing is that it allows you to engage directly with your customers and communicate with them more effectively. It is the fastest way of boosting your brand presence and reputation.


Modern businesses are aware of the power of automated tools, software systems, and advanced technology and the value they can bring to the marketing part of their enterprise. Apart from some common benefits, such as better time-management and better data control, technology can also provide them deep insights into critical aspects of the marketing landscape.

Marketers must understand how these tools work, where exactly to utilize them, and how to leverage their power. These trends must be seamlessly introduced into the overall marketing strategy and tested appropriately to know if they can impact your business positively.

Abhishek Jain is a seasoned leader with 25+ years of business transformation expertise, digital marketing, and technology solutions for the US and global marketplaces.

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