Putting the “Relations” Back in Public Relations

It’s easy to get lost in the modern-day illusion of marketing, social media, and PR and forget about the very words and definitions that power those forces. When it comes to PR, though, one leader putting the “relations” back into “public relations” is Daniel Cueva, founder of OlaPR.

Having risen to prominence as a talented and determined artist in the world of Latin music, Cueva has been building a network of relationships and connections that have helped to elevate his brand and access to industry collaborators, studios, and record labels. Through that process, he’s realized that the key to accelerated growth comes through these relationships, and he’s been able to lift other entrepreneurs, business executives, and thought leaders along the way.

“Growing up in Los Angeles, you always hear the phrase ‘it’s about who you know,’” remarked Cueva. “Some people get discouraged by that, but I saw it as an invitation and an opportunity to go out and meet the people who would help me get closer to my dreams as a businessperson, as an artist, and as someone who loves serving others.”

Combining that attitude with his resilience and hustler mindset, Cueva has been able to build a network of the world’s top media outlets and journalists to collaborate on projects that highlight impactful work being done across industries by some of the world’s most thoughtful entrepreneurs, authors, podcasters, comedians, speakers, and business leaders. With this network at their fingertips, OlaPR has brought on board some of the best and brightest marketers, writers, and business strategists to make these relationships even more impactful by combining access to publications with crafted stories and narratives that achieve tangible business growth.

PR as the Channel, Strategy as the Guide

At the heart of OlaPR’s unique approach to PR is their strategic and intentional approach with clients. Rather than focusing exclusively on the outlets and placements their team attains for their clients, their team first focuses on the stories and narratives that will both resonate with audiences and align with the business’s growth objectives.

This strategic approach prioritizes the pillars of messaging, storytelling, and unique differentiators above all else, emphasizing that PR is merely a channel inside of a broader growth strategy. Combining those focus areas with a talented global team of experienced marketers and business growth experts, OlaPR’s clients benefit from a handcrafted PR strategy that not only increases their visibility, but also enhances their reputation and credibility in crowded marketplaces.

“Everyone gets excited about having fancy logos displayed on their website, but we work hard to back those logos up with substance and differentiators to help them stand out for who they are, what they do, and how they do it,” Cueva said of OlaPR’s approach.

“Everyone likes to say that all PR is good PR, but when you do it in a strategic and thoughtful way you realize that some PR is even better than others. We spend a lot of time with our clients to find the stories, thoughts, and perspectives that make them stand out because we know that people relate more to people and stories than they do to brands. Brands are built by those people and stories, so that’s what we focus on.”

Relationships as a Growth Engine

This approach and strategy sounds great in theory, but in practicality requires an extensive network to implement. That’s where OlaPR’s unique approach to relationships comes in, and the proof is not just in their ability to get clients featured in prominent media outlets, but also in their selective approach to growing their client roster.

“We aren’t just an agency that hopes potential clients find us; we proactively invest our own resources in finding service-oriented entrepreneurs and business executives who we know deserve the spotlight,” Cueva revealed of OlaPR’s growth strategy.

“There are a lot of barriers to entry for business owners and thought leaders getting the attention they deserve, but we believe personal relationships are that bridge to get more voices heard and more great work shared.”

OlaPR’s handcrafted and personalized approach involves direct collaboration with their team, which can be contacted through their website at TheOlaPR.com.