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Executive Voice

Sarita Pittman, the Creative Behind Many of the Nations Top Brands

To set a company apart from so many of its competitors, brand management is crucial. As well as providing a way to influence the perception of the brand, it also offers opportunities for taking the organization to new heights. In the right hands, like those of Sarita Pittman, a brand can become a company’s most valuable asset. Sarita Pittman is a powerful and insightful business and life coach because of her expertise in mentoring and business leadership. Her solid academic and professional background allows her to successfully assist people in achieving their goals. The prestigious titles of Certified Trichologist, Board Certified Master Coach, and Holistic Healthcare Practitioner are among Sarita’s qualifications. Furthermore, she will soon receive her doctorate in Natural Medicine and Nutritional Sciences. Her goal is to add more accomplishments to her resume in the upcoming years as a graduate of the prestigious Cornell University. As the founder of the Atiras International Coaching Academy, she is very proud of what she has accomplished.

Media Marketing in 2022

A small business’ focus is often on getting its first group of customers in the door when it is just getting started. Print ads and coupon mailers, as well as big signs on the side of the road, are traditional forms of advertising. If a company knows it offers a good product or service, it’s only a matter of time until customers discover it. Even though this strategy may bring in a trickle of business, Sarita says there is an easier and better way to go about it. Her advice is for small businesses to consider the huge online market. Small businesses should not ignore this market, no matter how new they are.

The Changing Perception About Brand Management

Besides digital marketing and brand endorsements, she provides a wide range of other services to her clients, including web design, ghostwriting, planning signature events, writing for podcasts, creating high-ranking digital products, managing marketing campaigns, and helping them improve their SEO performance. In particular, her ability to create thought-provoking and genuine marketing messages has earned her a lot of goodwill. Besides booking high-level interviews for her clients, she is also known in the industry for putting her clients years ahead of their competitors.

Start Small, Think BIG!

There are times when small businesses believe they do not have the time or funds to compete online. As they are still learning about business in general, they feel they are limited in what they can accomplish at once. They may feel more comfortable taking things slowly and sticking with one or two basic forms of advertising, believing their business will evolve over time. Even if they think waiting for customers is the best strategy, they may not be aware of the risks involved. Due to their small business size, they may believe they only require a few customers. Sarita believes this is not an effective strategy. Even if you attract customers, you may not attract as many as you need to make your business profitable, so there’s never a guarantee that your business will attract clients just by existing. Sarita is all about getting out of the comfort zone and achieving what you aim for in life.

Some Benefits of Having a Solid PR

The business world is full of rumours and scams, and many businesses suffer as a result. You will be protected from controversy if you have a strong brand for all the problems where solid PR is needed. False chain messages are an example; even the biggest bands have fallen victim to malicious rumours designed to harm their reputation. Due to the company’s stronger brand, it is more likely to receive credibility from the general public, which generally shrugs these false accusations off. Sarita has worked with several big names of the industry like Estée Lauder, Premier Orlando, Wella, and many more.

Sarita Writes!

According to Sarita, the quality of your content directly impacts the growth of your business. Marketing pursuits that engage your audience and build trust directly impact your sales when well-planned and executed. Knowing what types of content are popular, and how content is changing, will help you get the most out of your content creation. By challenging the status quo of success, she inspires clients to embrace their true purpose in life.

The Ever-Evolving Content Scene

Video and audio content have seen a massive shift from the text-based content that dominated the 20th century to what is available today. There are currently more than 700,000 podcasts active at the moment, ranging from business advice to audio news. There are more people watching video than ever, too: 85% of Internet users in the United States watch video content more than once a month, while 55% of consumers want to see more video content from the companies and brands they do business with. Throughout her content, she draws on the experiences of those who have struggled to live fulfilling lives.

Making Long Term Clients

As per Sarita, business websites no longer serve as the sole repository of content. Content you create for your social channels reaches your audience in a more direct way. Social channels are an important tool for business growth. With the right approach, you can turn your customers into brand evangelists – happy customers aren’t afraid to share their positive experiences on their social media channels, just like the dissatisfied ones do. The idea behind her teachings is that people should not compromise on morals and ethics in order to succeed in life. Sarita serves as a mentor and coach for executives and leaders at every stage of their careers. She is a pioneer of a new style of career and life coaching, with the goal of helping others achieve their full potential.

Abdullah Raaj is the founder of Ventures Bite, a global digital marketing agency. He is a serial entrepreneur and an expert in the field of Development and Marketing, and is considered a “Marketing Specialist" by his peers.

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