Shoppers today have been found to consider color more than any other factor when making a decision to purchase. The psychology of color in marketing is intense,...
The year 2020 is an unforgettable period in human history as the COVID-19 global health pandemic disrupted the entire world. Mandated lockdowns went into effect worldwide...
Product labels are vital to any company’s marketing and sales efforts. They are used to communicate information about the product and help customers make informed purchasing...
OKRs, or Objectives and Key Results, are a popular management tool that can be used to help organizations achieve their goals. OKRs consist of a series...
Thanks to the various inspirational stories available online and within communities, hundreds of thousands of individuals took the first step to beginning an enterprise. Although challenging,...
Disruptors are known for causing radical change through innovation, often revolutionizing industries. It’s a perfect word for describing Herbert Hernandez, a Filipino advertising executive by day...
A business can make huge profits, but not without a good reputation. Building a reputation is important, and it does not get built overnight. Moreover, it...
This is an age-old question. One that has dominated the minds of almost everyone who has thought about entrepreneurship connected to sales of products or services....
Marketing can be difficult, but marketing your business doesn’t have to be. If you want marketing tips that are easy to implement and will grow your...
Social media influencers, who have large followings on social media, have completely changed the retail marketplace. Influencers have developed relationships with brands whose products they promote...