What Does the Future of AI and Influencer Marketing Look Like?

In the past few years, we’ve witnessed the remarkable impact of AI in various facets of our daily lives, changing the status quo as we know it. From personalized recommendations on streaming platforms to autonomous vehicles on our streets, AI is quickly becoming a powerful innovator for all industries.

Now, AI has officially made its way into the influencer marketing space. This merge of technology and creativity is giving rise to opportunities for brands to connect with their audience in authentic and impactful ways.

Meet Your Free Path to Influencer Marketing Success 

For the past six months, the team at Socially Powerful has been hard at work developing a new AI-powered global influencer marketing technology – Aria. Using AI, Aria helps brand marketers navigate the world of social media influencers with precision and efficiency. Best of all, the platform is 100% free to use, lifting the burden of endless searches and costly fees.

Socially Powerful decided to develop Aria after being fed up with conventional influencer marketing platforms that demand payment for access.

James Hacking, founder of Socially Powerful, says, “We are doing this as we vehemently believe that the value in influencer agencies is through creativity and strategy, not through gatekeeping information, which too many have relied on historically.”

He goes on to add, “With Aria, we’re freeing marketers from endless influencer searches and high technology fees, enabling them to spend more time on strategy and creativity.”   

More Than a Discovery Tool

Aria doesn’t stop at discovery. It empowers brands to visualize campaigns and predict how audiences will respond to them. This level of insight enables brands to make informed decisions and create campaigns that make a lasting impression.

Socially Powerful created Aria as a symbol of inclusivity and innovation in the influencer marketing space. With AI image detection, Aria delivers intuitive search results, surpassing the limitations of existing software. Users have the option to be matched from a database of over 200 million influencer profiles or to limit the search to Socially Powerful’s network of 50 thousand influencers.

Hacking says, “We’re putting the emphasis on spending more time on strategy rather than discovery. Giving away the technology is not a problem. Socially Powerful has grown 40% year on year as a social and influencer marketing agency… People who search using Aria can come to us to turn their influencer choices into award-winning and memorable campaigns.” 

Disrupting a $15 Billion Industry 

Aria is set to shake up influencer marketing as we know it, offering benefits to marketers and influencers alike. For marketers, Aria provides a streamlined platform for influencer discovery, outreach, and collaboration, freeing them from the constraints of traditional models and exorbitant fees. Marketers can identify the perfect influencer for their campaigns quickly, enabling them to be more agile and responsive to emerging trends.

Aria is a game-changer for influencers, too. By expediting connections with brands, Aria empowers influencers to seize new opportunities and capitalize on emerging trends. No longer are they bound by lengthy vetting processes or bureaucratic hurdles.

Welcome to the future of influencer marketing. Welcome to Aria.