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15 Marketing Tips: Unleash the Power of Your Brand

Marketing has never been more important than it is today. With so many marketing channels available, you can be marketing 24/7 and still not reach everyone! In this blog post, we will go over 15 marketing tips that are proven to grow your business. Whether you are an entrepreneur or a small business owner with no marketing experience, these marketing tips will help unleash the power of your brand and grow your business as well.


1. Identify your customer avatar

Who is your ideal customer? What are their needs and what do they value the most from a service or product perspective? Develop personas to help you better understand who they are, then create content that meets those needs in an authentic way.


2. Create marketing campaigns that speak directly to customers with compelling messaging that will get them interested in learning more about you.

Think about how every aspect of the campaign can be tailored towards specific audiences – visuals, tone of voice, call to action language, etc. Tailor everything so it blends into each channel seamlessly for maximum marketing potential.


3. Plan out all marketing efforts ahead of time using social media scheduling tools like Hootsuite or Buffer.

This is an easy way to grow marketing ROI and prevent marketing “burnout.” They will also allow you to schedule posts ahead of time, which means you can post when your audience is more likely to be online (when they wake up in the morning, during lunch break at work, before bed).


4. Use Twitter as a customer service tool where customers with questions about products/services are given instant answers from the company’s social team.

This saves them time waiting for replies via email or phone calls and it allows companies unlimited opportunities for marketing – all on one platform.


5. Run regular contests that appeal to some aspect of what makes your brand unique.

Think outside the box here – have a contest for the funniest marketing idea (you never know where you may find your next marketing genius!), or set up a contest that requires customers to show off their creativity. These contests will not only help grow your brand’s following and get people talking about it, but they also have marketing ROI.


6. Create social media content calendar with specific dates and times when you want to post on each channel.

This allows brands to be on top of their social game without getting bogged down with maintaining each account individually – just use Hootsuite or other scheduling tools.


7. Provide incentives for sharing testimonials from happy customers via Twitter by offering discounts/points towards future purchases as well as adding “Share your experience” buttons to your marketing campaign landing pages.


8. Create an account on Pinterest and share marketing tips that are relevant to what you sell, but also offer useful resources in the form of infographics or articles from industry leaders as well as other bloggers with similar content so people can learn about marketing themselves.

This will attract new followers who may not have found out about you otherwise and provide more opportunity for marketing ROI by giving them links back to your site where they can purchase products or services.


9. Use Google Analytics software (free) to track customer behavior such as which specific keywords lead customers to your website, how long visitors stayed on a particular page before clicking away, etc., then use this data strategically when developing campaigns – primarily focusing marketing efforts on marketing channels that lead to qualified leads.


10. Use an influencer marketing strategy where you work with influential bloggers in your industry to create content for your company.

This can be a win/win situation – they’ll want free products and services in exchange for mentioning them, but the more mentions of your brand from reputable sources (nearly 100% guarantee), the higher ranking it will get on Google as well as social media platforms like Facebook.


11. Develop marketing campaigns around holidays or special events coming up so customers have another reason to buy from you besides just wanting what you sell.

Think about how people are looking for gifts right now, then provide product recommendations by category that will make their lives easier during the holiday season or special events.


12. Use marketing automation tool like HubSpot to set up email marketing campaigns that reach your audience in a timely and personalized manner, then track which emails are opened most often so you can better tailor future marketing messages to be what people want/need from you now.

This type of marketing has been proven to have higher rates of conversion than other methods because it’s more tailored specifically towards each individual recipient – meaning they’re likely to make an impulse purchase or take the time they need when considering making purchases with your brand over another competitor who isn’t as interested in them personally.


13. Pay attention to marketing trends and staying up to date on what’s new in the marketing world.

For example, Facebook recently announced that they’re updating their algorithms so organic posts will be limited for businesses not paying for ads – this will likely result in a huge marketing ROI if you are doing both.


14. Post articles or blogs regularly (at least once per week) discussing topics within your company’s niche because this is one of the best ways to attract new followers organically – meaning without paying money for ads targeting specific keywords/key phrases.


15. Create marketing graphics in a marketing-friendly format like .jpeg and then post to all social media channels. Graphs, charts, infographics, etc. are great marketing tools because they’re visual and people can easily see what you want them to take away from the content.


I hope these 15 Marketing Tips have helped you unleash the power of your brand.


John Lawson is one of the most trusted and experienced eCommerce professionals in the industry. John is the founder of The Ecommerce Group, which he started in 2011 to share his knowledge with other entrepreneurs in the industry. It’s the oldest eCommerce group on Facebook with over 8,500 members from around the world!

John speaks at conferences all around the world, including Retail Global, South by Southwest, Etail, Digital Summit, Hubspot Inbound, Ad-Tech and more. He also writes for several international publications such as Power Retail, Small Business Trends and Disrupt Magazine.







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