Do you want to win campaigns? If so, then Facebook ads tips are the way to do it. Facebook is a huge part of social media and can be an excellent tool for advertising your business. The problem with Facebook ads is that every campaign is different and many people don’t know how they should go about creating one. In this blog post, we will discuss 3 Facebook ads tips that will help you start winning campaigns today!
1. Take Full Advantage of the Facebook Pixel
The Facebook pixel is an incredible tool that you can use in order to gain valuable information about your audience. It will allow you to track everything from the ads people are clicking on, how they found out about your business and if they purchased anything when arriving back home after visiting a link within one of your advertisements. The Facebook pixel is a great tool for building custom audiences and retargeting. By using this, you will be able to gain more insight about your customers and target them with Facebook ads that they are most likely to click on or purchase something from.
2. Spy on Your Competitors’ Facebook Ads
Now that you know how to take full advantage of the Facebook pixel, it’s time for us to discuss spying on your competitors Facebook ads. If you want some more exposure and sales then Facebook has a unique way for doing this. By simply going into an ad account section in Facebook, you can view all of your competition’s advertisements. This will allow you to see which type of images they are using as well as what types of offers or products they have been advertising lately. You can even mimic these same strategies if they seem effective. Everyone wants to know how their competitor is advertising and Facebook ads tips can help you with this. By watching your competition, you will be able to learn a few Facebook ad tips that they may not have mentioned anywhere else. You can also gain valuable insight into what kind of audience that they are targeting which could potentially lead to new leads for your business. Once seeing the things that work well for them, consider implementing it yourself in order to increase your own conversion rates.
3. Try Targeting Everyone
The Facebook ad tips that we have discussed so far are incredibly effective, but there is one more Facebook ads tip you need to know. It’s important not to get too specific with your targeting when starting out especially if you don’t have a big budget for advertising. This will help save money and show Facebook exactly what your audience wants by hitting everyone in their newsfeeds which can be great at times. You will want to start with very broad targeting options in order to build up an initial fan base for whatever it is that you’re marketing before branching out into super niche audiences later on down the road once everything starts running smoothly again.
John Lawson is one of the most trusted and experienced eCommerce professionals in the industry. John is the founder of The Ecommerce Group, which he started in 2011 to share his knowledge with other entrepreneurs in the industry. It’s the oldest eCommerce group on Facebook with over 8,500 members from around the world!
John speaks at conferences all around the world, including Retail Global, South by Southwest, Etail, Digital Summit, Hubspot Inbound, Ad-Tech and more. He also writes for several international publications such as Power Retail, Small Business Trends and Disrupt Magazine.