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3 SEO Optimization Tips That Will Make Your Site Rank Higher in the Search Engines

SEO optimization has become a crucial aspect of SEO for any website. Optimizing your site will help you rank higher in the search engines, and therefore get more traffic. SEO can be daunting to understand at first, but with these 3 SEO tips, it becomes much easier!


1. Utilize Rich Snippets

Do not forget to utilize rich snippets on your site. Rich snippets are basically SEO features that search engines like Google use in order to get more information about the post you’re ranking for, and how it is relevant to what they searched for. Utilizing this SEO tip will make your website rank higher. The snippets are displayed in the search engine results page, so they are more likely to be clicked on. Examples of rich snippets include star ratings, prices and read more buttons.


2. Utilize Microdata to Improve SEO Content

When creating your content for SEO optimization, remember to utilize microdata. This will help search engines better understand what the content you are writing is all about. The code can be placed within the head of an HTML page and provides context related to certain parts of it. Search engine use these codes in order to display information on their SERP pages which helps improve CTR (click through rate). Most importantly though, utilizing microdata allows Google’s crawler bots or other webcrawlers like Yahoo! Slurp and Bing Webmaster Tools spidering software find your site more easily when they search for specific things that you tagged with google tags.


3. Optimize Your Meta Titles & Descriptions

You should always optimize these parts of any blog post since they help show up within search engine results pages (SERPs). The SEO optimization tips you implement should be included here too, but also make sure to include your targeted keywords as well. This is a good way of getting more traffic from search engines and helps improve CTR because people are able to find what they’re looking for right away.



John Lawson is one of the most trusted and experienced eCommerce professionals in the industry. John is the founder of The Ecommerce Group, which he started in 2011 to share his knowledge with other entrepreneurs in the industry. It’s the oldest eCommerce group on Facebook with over 8,500 members from around the world!

John speaks at conferences all around the world, including Retail Global, South by Southwest, Etail, Digital Summit, Hubspot Inbound, Ad-Tech and more. He also writes for several international publications such as Power Retail, Small Business Trends and Disrupt Magazine.


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