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4 Tips to Boost Online Presence for Small Businesses

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With the rise in online businesses, you might think it’s tough to make your business stand out. However, quite the opposite is true! There are plenty of people out there who are looking for exactly what you have to offer. Once you find a way to communicate your message and present your value, your target audience will flock to you in droves.

 

These 4 tips for boosting online presence are all easier said than done. Although, if you’re a business owner, you probably already know that’s how most things go! These tips are simple but hugely impactful if implemented correctly.

 

  1. Don’t wait to post content

One of the biggest misconceptions about posting on social media is thinking that you have to be perfect. It’s true that most people only post their “highlight reel” to social media, but audiences still prefer authenticity over perfection.

The truth is – you’re never going to have a perfect collection of photos, videos, and captions. Start posting TODAY! See what resonates with your audience and what doesn’t and then adjust your content accordingly.

Pro tip: Need content ideas? Ask your followers what they want to see!

 

  1. Make sure the platform you use plays to your strengths

Some might think that Facebook is the best place to grow an online business. While that is partially true because they have billions of active users, it’s not the only – or necessarily the best – option for every business.

For example, if your business is in the creative industry, Instagram proves to be one of the best platforms for reaching target audiences. However, if you are a great speaker and love talking about your industry, you will likely benefit from having a podcast or YouTube channel!

Pro tip: If you aren’t sure which platform will work best for your business, find out where your audience is online and make sure to get your content in front of the right audience.

 

  1. Nurture genuine relationships with your audience

The age of social media has established a new form of business/audience relationships. People no longer want to buy from a faceless company that promises that its product is the best of the best. They want to build strong relationships with a business and feel cared about.

Take the time to have conversations with your audience through live streams; respond to comments and concerns on social media; feature customers and thank them for supporting your business; make your audience feel like a valued part of your business.

 

  1. Build a website

Social media platforms are an incredible way to connect with your audience – and even a great way to sell products and services – but a website helps to really establish your business as a serious contender in your industry.

If you don’t have a website yet, or you haven’t spruced up your website in a while, make it a goal for 2022.

Here are a few quick tips for a great website:

  • Use a freebie to collect email addresses for an email marketing campaign
  • Have a homepage that clearly communicates what you offer and how you can benefit your audience
  • Make it easy to find ways to contact you
  • Have a blog page that offers valuable information about your business and industry – this helps establish you as an expert!

 

Final Thoughts

These tips for making your business stand out online in 2022 will help you grow your audience, foster deeper connections, and generate more revenue. It’s time for you to claim the business success you deserve!

Julie Zhu is an NYC-based marketing strategist. She helps entrepreneurs and small business owners simplify their marketing, become well-known experts, and attract their dream clients without spending a fortune. She’s been featured in Forbes, Addicted 2 Success, Authority Magazine, YFS, and more.

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