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5 Benefits of Using Cloud-Based Software for Business in the New Normal

Cloud technology is revolutionizing the business world, and it should go without saying that more and more companies are relying on cloud-based solutions to achieve their goals. This should come as no surprise, really, as there are many notable benefits of cloud computing and cloud-based business tools that can save you money, time, and human-power on many mission-critical processes and projects. From better cost savings to higher productivity, and from increased flexibility, communication and collaboration, cloud solutions are here to make your life and the lives of your employees easier.

Of course, this invariably improves your bottom line. That’s all fine and dandy, but the most important overarching benefit of cloud-based solutions is that they allow brands to survive and even thrive in the new normal. That’s why today we are taking a look at the five key benefits that cloud-based software brings to the table and how it can help you take your business forward in the post-COVID-19 world.

The Obvious Cost-Saving Benefits

Probably the first benefit of cloud-based software that comes to mind that it facilitates long-term cost reductions and higher overall financial savings. Saving money is the key to survival in times of crisis, like the COVID-19 pandemic, and stabilizing your cash flow should be your top priority, so it makes sense to look for cost-saving solutions. The great thing about cloud providers, for example, is that they let you pay per usage instead of having to run your own IT infrastructure, which can be financially exhaustive.

When you migrate to the cloud, you can easily scale your IT infrastructure per your exact needs, meaning that you can pay less if you require fewer resources or more if you’re experiencing growth. However, the biggest cost savings are apparent through ongoing IT infrastructure maintenance, which you don’t need to worry about because you’re paying for a service while the provider takes care of all infrastructure-related tasks. 

Project Management for a Remote Workforce

Whether or not you’re ready to migrate your entire business to the cloud, you can always start integrating great cloud-based tools into your operation to elevate productivity across the board. One of the most instrumental tools you need to have at your side, especially for remote work, is a project management tool. Cloud-based PM software allows you to easily organize projects and tasks, form strategies and define goals and deadlines, and manage remote workers no matter where they are around the world.

However, as with any other type of software, you need to choose a PM tool that addresses all of your needs. Make sure that the tool has visual boards and easy task management, workflow management and tracking, file sharing, analytics, reporting, messaging features, and more. 

Ensuring Success Through Seamless Communication

One of the most important benefits of cloud-based technology is that certain solutions like VoIP allow you to communicate internally and externally without breaking the bank, which is especially useful when managing a remote workforce. Traditional phone systems are costly and offer little in the way of some much-needed digital features, which is why companies are increasingly switching to cloud-based phone systems like VoIP.

Voice over internet protocol is a phone system for the digital age, and it allows you to communicate nationally and internationally using your internet connection, while the best VoIP service providers offer additional perks like mobile optimization and conferencing tools, call analytics and reporting, collaboration tools, and much more. Essentially, VoIP is a cloud solution for companies that want to take their communication to the next level and improve everything from sales and support to PR and internal communication as well as cross-department collaboration.

Elevating Data Security in a Digital Business World

It should go without saying that cloud solutions offer stellar data security through end-to-end data encryption and by using industry-leading security measures including multi-factor authentication, regular backups, advanced firewalls and monitoring tools, and much more. 

The leading cloud providers make use of many sophisticated cybersecurity solutions to ensure complete data protection, and will even combine software and hardware firewalls to keep your network safe at all fronts. Combined with a distributed firewall and a security web gateway that are typically employed in cloud-based infrastructures, you can rest assured that your data will be safe at all times.

Using Cloud Software to Gather Relevant Insights

Last but not least, cloud-based software typically comes with integrated analytics and reporting tools for easy data management and organization. If a tool you’re using doesn’t have a built-in analytics feature, then it’s time to look for a better provider because the data you could be collecting through that tool could prove invaluable to your progress in the long run. 

Combining artificial intelligence with the data management process is a great way to analyze vast amounts of information quickly, as well. Make sure that all your tools, especially PM and VoIP software allow you to gather deep industry and customer insights in order to push your business forward using verifiable information and statistics.

Wrapping up

When all is said and done, there is no denying that cloud-based solutions bring many benefits to the modern business world. Be sure to consider integrating more cloud-based tools into your operation or even migrate your entire business to the cloud take your company forward in the new normal.

Elaine Bennett is a digital marketing specialist focused on helping startups and small businesses grow. Besides that, she's a regular contributor for Bizzmark Blog and writes hands-on articles about business and marketing, as it allows her to reach even more entrepreneurs and help them on their business journey.

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