Do you have an Ecommerce store? Or are you in the process of creating one? If so, it’s probably not easy! There are many things that can be done to make Ecommerce stores attractive and successful. In this blog post, we will discuss 5 Ecommerce hacks that will help your online business grow exponentially.
1. Start Building Relationships with Relevant Influencers
If you’re in Ecommerce, you know how important it is to get relevant influencers talking about your store or product. One way that can help increase awareness of your ecommerce site and products is by getting mentioned on the right kind of websites, those with a large audience and number of influencers who talk about Ecommerce related matters.
Once they mention you (or even better link back to your website), people will see this online conversation and become aware of what’s going on in the eCommerce world at the moment. That will be an additional source for potential customers.
2. Offer Free Shipping
Ecommerce stores should always offer free shipping in order to stay competitive, especially when dealing with ecommerce international sales. Otherwise you will lose out on the opportunity to increase your ecommerce store’s revenue potential by winning over new customers who are willing to make a purchase right now rather than wait for it to be delivered at an additional cost. If they can’t get their product shipped for free, then Ecommerce businesses must use other strategies that quickly draw attention back to them including promotional offers or discounts that aren’t widely available elsewhere online.
3. Automate As Much of your Business As Possible
Ecommerce automation can be used not just for ecommerce stores but also for your business in general to save time and increase productivity. For Ecommerce businesses, ecommerce automation is especially important because it enables them to handle the influx of orders they’ll likely receive online over a short period of time without having to spend too much effort or resources on tasks that could have been automated.
4. Get Product Reviews
Ecommerce sites should always encourage customers to provide product reviews because it will improve ecommerce businesses’ reputation online. Product reviews, whether positive or negative are important for Ecommerce stores as they help potential e-shoppers figure out if the Ecommerce store is worth their time and money. It’s also a great way of getting feedback from those who have already bought your products so that you know what needs improving on your part next time around.
Asking people for reviews can be easy: just send them an email after they’ve made a purchase asking them about their experience with your Ecommerce business and let them know that you’re interested in hearing more about how they feel now that the item has arrived at their doorstep. You could even have a link in the email where they can write their review, which is an effective ecommerce hack to use when reaching out.
Offering incentives for reviews will also boost your Ecommerce business’ reputation online and increase sales by bringing it more exposure through organic search results on Google that are filled with positive product reviews. This way people who do not know you at all or have never heard about your Ecommerce store before might actually consider making a purchase once they see how many other customers were happy enough to leave behind great feedback after buying from you.
5. Pick the Right Payment Gateway
Ecommerce sites should always pick the right ecommerce payment gateway to ensure that their e-business is able to process transactions smoothly and efficiently. The best ecommerce stores are usually those who have partnered with a reliable merchant account provider because they are able to offer features such as instant approvals, streamlined checkout processes, low transaction fees, trackback capabilities for refunds and chargebacks (which can save Ecommerce businesses money), among many others depending on the type of security you want your site to have.
For instance if your online business needs an SSL certificate then it might be advisable for you to set up an Ecommerce store using Shopify’s built in integration with various third party apps including Braintree which offers checkout solutions. It also provides seamless Ecommerce payment processing for Ecommerce stores, including gateway services and merchant accounts.
John Lawson is one of the most trusted and experienced eCommerce professionals in the industry. John is the founder of The Ecommerce Group, which he started in 2011 to share his knowledge with other entrepreneurs in the industry. It’s the oldest eCommerce group on Facebook with over 8,500 members from around the world!
John speaks at conferences all around the world, including Retail Global, South by Southwest, Etail, Digital Summit, Hubspot Inbound, Ad-Tech and more. He also writes for several international publications such as Power Retail, Small Business Trends and Disrupt Magazine.