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5 Initial Ecommerce Optimization Tip: How Can You Get Started

The Ecommerce industry is an ever-changing landscape that can be hard to navigate. With the rise of Ecommerce giants like Amazon, understanding how to optimize your Ecommerce business becomes even more important. In this blog post, we will discuss 5 initial optimization tips that you can start using today!


1. Build Out Your Channels from Day One

As soon as Ecommerce entrepreneurs start to see success, they often want to expand their product offering or customer base. However, this can be tricky without having the right channels in place from day one. Begin developing an audience as soon as you’ve purchased your store domain name.

You might begin by constructing a post on social media to help you gain success once you’ve launched. You should start collecting email addresses and growing referral traffic once your store launched. You’ll expand your customers more quickly if you start doing this from the day one.

You’ll probably need to spend less on advertisements in the long run if you focus on developing your social media, email list, and referral traffic. By using your own channels, you’ll be able to reach out to and engage with your audiences.


2. Find an Ecommerce Brand to Look Up To

Ecommerce entrepreneurs often get inspiration from ecommerce brands that are already successful. If you’re looking to improve your eCommerce business, look for eCommerce brands that have similar products or services to yours and analyze how they market their brand. Take notes on the strategies that helped them grow so big. You should use these insights when developing your own marketing strategy.


3. Start Building Links

Ecommerce entrepreneurs should begin building links to their online store as soon as they’ve launched. Links are important because they help you gain higher rankings for your Ecommerce site in search engines like Google, Yahoo, and Bing which can bring more visitors.

Make sure that you’re engaging with the right influencers so that when it’s time to ask them for a link back to your e-store or product page, they’ll want to share this information with their audience.


4. Use Oberlo to Find Millions of Products

Entrepreneurs can use ecommerce tools like Oberlo to find products that are already successful. Use the filters on your platform of choice to sort products based on their popularity, profitability and more. You should consider using these ecommerce tools when you’re looking for ways to improve your eCommerce business’s product offering or customer base since they’ll give you access to millions of ecommerce products.


5. Join a Facebook Group for Support

Ecommerce entrepreneurs should consider joining Ecommerce Facebook groups for support. eCommerce communities are super helpful because they provide ecommerce entrepreneurs with insight on how to develop their own e-store or product pages, as well as make valuable connections within the industry.

You’ll be able to learn from other entrepreneurs who are already successful and achieve the same level of growth in no time. You can ask ecommerce communities questions or offer your own advice when you see someone struggling. Being a part of ecommerce communities is a great way to develop your business faster.



John Lawson is one of the most trusted and experienced eCommerce professionals in the industry. John is the founder of The Ecommerce Group, which he started in 2011 to share his knowledge with other entrepreneurs in the industry. It’s the oldest eCommerce group on Facebook with over 8,500 members from around the world!

John speaks at conferences all around the world, including Retail Global, South by Southwest, Etail, Digital Summit, Hubspot Inbound, Ad-Tech and more. He also writes for several international publications such as Power Retail, Small Business Trends and Disrupt Magazine.





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