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5 Little Known Marketing Hacks: The Ultimate Growth Guide

The marketing industry is constantly changing, and it’s important to stay on top of the trends. Marketing hacks are easy ways to grow your business without spending a lot of money. Marketing doesn’t have to be expensive or time-consuming. In this blog post, we will share 5 Little Known Marketing Hacks that you can use today to drastically improve your online marketing efforts and grow your business in 2022 and beyond!

1. Scarcity

Marketing scarcity simply means limiting the number or availability of an item to drive demand and increase conversions. Marketing Scarcity can be implemented in many different ways, but it generally involves creating a sense of urgency for consumers by promoting limited offers, time-sensitive deals, special discounts, etc., marketing scarcity is free marketing because promotional materials are often created after something has been sold out.

Marketing scarcity is when you create an artificial sense of urgency to compel customers into action. There are lots of ways that you can do this, but here are three examples:

  • Time-sensitive offers
  • Product quantity limits
  • Limited edition products or services

It is an excellent way to increase conversions, offer amazing deals and grow your business. And it can be difficult for small businesses with limited marketing resources.

2. Use Your Network

Marketing your business isn’t a one-way street. Marketing is all about building relationships and creating connections between people, products or services. Using those networks to better promote yourself can be very powerful for growing your business.

Think of the last time you were introduced to someone who could help with something that was important in your life, it’s likely because someone else took the time to make an introduction on their behalf. Marketing works much like this too by using trusted referrals from friends, family members or colleagues as part of marketing communications (e.g., email newsletters), you’ll put more trust into what they say online which can lead to increased conversions and growth for your company.

3. Touch the Market Pulse

Use all of your online and offline resources to gather as much market data as possible, and analyze those in a variety of metrics to identify present trends and prospective future trends associated with your business. Once you’ve determined your target audience’s real present demands, locate the quickest approach to contact them and take action immediately.

Analyzing market data may also assist you in anticipating the next set of needs for impending clients, allowing you to put your strategy in place to reap the highest profits from the future market. As a result, the greatest marketing advice is to stay in touch with your market’s pulse to understand what’s going on right now as well as predict what may happen in the future.

4. One Ad per Keyword

Marketing is a numbers game, and the more ads you run, the better your chances of getting one that will work. Marketing can be time-consuming if you have to monitor each ad’s effectiveness regularly.

So instead of running several different campaigns with multiple ads for each campaign it may be best to try something called One Ad per Keyword Marketing which means promoting only one type of product or service per ad group so there are no cross-sells within an advertisement group.

You’ll increase CTR by 15% from decreased competition when compared to other advertisers bidding on similar keywords in your industry as well as save money on Google AdWords spend since they allow up to 20 text fields per advert.

5. Turn your Product into a Challenge

Marketing is all about providing value to potential customers, and it can be difficult for small businesses with limited marketing resources. Marketing your product as a challenge helps you create more of an emotional connection with potential clients by increasing their desire to purchase something that’s scarce which will increase conversions and grow business revenue.

One of the most common issues with viral marketing is that it’s hard to tell exactly what you have to offer. If you create a video that everyone likes, it’s likely you’ll be unrecognized. A good video may not only explain your product but also persuade people to buy. So, what’s the answer to solution? Make your product the focus of any viral marketing effort you plan to undertake. To make this work, figure out what your product truly solves and turn it into a problem for others to address. They’ll remember your company once they’ve heard about it.


John Lawson is one of the most trusted and experienced eCommerce professionals in the industry. John is the founder of The Ecommerce Group, which he started in 2011 to share his knowledge with other entrepreneurs in the industry. It’s the oldest eCommerce group on Facebook with over 8,500 members from around the world!

John speaks at conferences all around the world, including Retail Global, South by Southwest, Etail, Digital Summit, Hubspot Inbound, Ad-Tech and more. He also writes for several international publications such as Power Retail, Small Business Trends and Disrupt Magazine.


John Lawson is an award-winning ecommerce entrepreneur and best-selling author, his entrepreneurial spirit helped him achieve a level of success that few obtains. After consulted Fortune 100 companies at Accenture he took his expertise to the world of small business, today mentoring entrepreneurs on topics such as ecommerce and digital marketing strategies. John is a small business power player, listed as one of the Top 50 SMB Influencers by All Business. Recognized for his work in ecommerce, John received two Small Business Influencer awards from SmallBusinessTrends.com and won 
“Business Book of The Year” for his book “Kick Ass Social Commerce for E-prenuers.” You can follow John @ColderICE on IG, Twitter, Facebook and LinkedIn.

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