5 Organizational Tools to Keep Your Marketing Team On Track

Leading a team, be it expansive or compact, poses considerable challenges. Juggling active projects, dispersed  team members working remotely, and task monitoring can swiftly escalate into a daunting scenario, particularly amid expansion phases.

Sustaining productivity and effectiveness is a pivotal element in ensuring the seamless operation of your enterprise, and integrating a handful of tools to facilitate efficient team management can serve as a lifeline. The market abounds with various management resources, and to initiate your journey, we have compiled a selection of five tools that could bolster your team’s productivity.

Evernote

Evernote is an ideal platform for jotting down brief notes during interviews or lectures, composing text content, organizing literary works, and storing articles. Like OneNote, it seamlessly syncs all your notes, allowing you to access your lecture drafts effortlessly across all devices with Evernote installed.

Moreover, notable free features include the Chrome extension, enabling quick saving of paragraphs or links, and functionalities for capturing images and recording audio. This tool, in combination with an industrial marketing strategy, can be a powerful tool for organizing and sharing information within your marketing team.

ClickUp

ClickUp is a robust organizational tool due to its extensive customization options and useful templates for personalized organization. The seamless drag-and-drop interface enhances user experience, while the integrated time tracking feature aids in monitoring productivity.

While collaboration capabilities are present, users should be prepared for a slight learning curve, particularly for newcomers. The mobile application has limitations and occasional bugs may arise. Evaluate the pricing based on your company’s size, as ClickUp can be relatively expensive. Task management and sprint planning receive positive feedback, though the file management system may pose challenges.

Airtable

Manage projects, concepts, and data effectively. While Airtable resembles a spreadsheet, it boasts advanced data features. Users can include links, detailed notes, status updates, and dropdowns within the spreads function tailored for businesses. Rather than displaying projects in a grid format, you can view them in a gallery, calendar, or embed them.

Another valuable capability is form creation, enabling smooth data integration into Airtable. The continuous data flow and real-time updates accessible to all users streamline data access for tasks like generating employee reports, tracking benefits and engagement, and facilitating policy development through collaboration with key stakeholders.

Google Calendar and Google Drive

If you’re already utilizing Gmail for your company’s email correspondence, then this is a straightforward choice. These tools seamlessly integrate with your email system and come at zero cost. Leveraging Google Calendar for meeting arrangements ensures you avoid overlapping appointments and enables your team to view your daily schedule. You can also block off time slots to communicate unavailability for meetings.

Google Drive serves as an excellent central storage hub for files, whether internal or client-oriented. It enhances accessibility to necessary files for all organization members. Organize folders by client or department to guarantee every team member possesses the essential resources for their tasks.

Jing

Jing allows users to capture screenshots and record videos of their computer screens. Let’s face it, sometimes verbal descriptions fall short when conveying issues related to your website, campaigns, or other aspects of your marketing strategy. Instead of struggling to articulate the specifics of a new web page layout using words alone, you can simply capture a screenshot, highlight the relevant sections, and share it with a colleague for feedback.

At WebFX, new team members often kick off their journey by downloading a screencasting tool like Jing. This approach not only streamlines the training process but also cuts down on the time spent in meetings or traversing the office to seek answers from coworkers.

Endnote

Content organization aims to facilitate marketers’ efficient location of information and categorizing it according to specific target audiences. Employing content organization tools enables marketers to target the appropriate markets effectively, deliver relevant content, and collaborate with team members for seamless sharing.