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5 Social Media Optimization Tips to Grow Your Business and Increase Brand Awareness

It’s no secret social media is an important aspect of any business. It has the power to make or break your brand, but it can also be a valuable tool for marketing if done correctly. If you’re ready to take your social media game to the next level and create a social presence that will bring in more customers and new leads, then this blog post is perfect for you.

In this article we’ll share with you our top 5 social media optimization tips so that you can grow your business and increase brand awareness.


Social Media Optimization Tip 1

Upload Shareable Visual Content

Visual social media content is a great way to get your audience excited about your brand. Visuals are more likely to be shared and have the ability of going viral, so it’s important that you’re using social media sites like Instagram or Pinterest which allow for sharing images. By uploading shareable visual content you’ll not only give people something they can appreciate but also show off some of what makes your business unique and help increase brand awareness.


Social Media Optimization Tip 2

Explore Outside Your Niche

When you explore outside your niche, this allows you to reach a wider variety of people who may not have been aware of your product or service before. This could be through social channels such as Instagram, Pinterest, Facebook groups etc. You can also explore other social networks like Reddit which has thousands and thousands of active subreddits (forums) with unique audiences and interests. If done correctly you’ll find new leads in places where they didn’t expect it.


Social Media Optimization Tip 3

Leverage Influencer Opportunities

There are several different types of influencer opportunities, but one of the best ways to find them is through social channels like Instagram or Snapchat. By looking for social media influencers you’ll be able to grow your social presence even more as these types of people already have an active following which they can help promote products and services too.


Social Media Optimization Tip 4

Test Headlines

Headlines are what catch a person’s attention, so you want to make sure that the headline of your social media posts is one that will grab their interest. You can either be intentional about this by creating multiple headlines and testing them out on social channels like Facebook or Twitter through paid ads which allow for split-testing. If done correctly with enough time and patience you’ll find a winning social media headline.


Social Media Optimization Tip 5

Avoid Hard Selling

Traditional social media marketing involves hard selling, but social media now focuses on building relationships with your audience instead. You can grow your audience and social presence without being annoying or pushy on social channels. The best social channels to build relationships are through Instagram or Pinterest where the emphasis is more about sharing visuals which can be inspirational and help people get excited for what you’re promoting rather than pushing them in a certain direction right away. This helps increase brand awareness while also making sure that it’s done in a way that won’t turn off potential customers who see this type of content too often.

The more you show your audience that you care about them (by providing helpful content) rather than just trying to make a quick buck, the better it will be for everyone.




John Lawson is one of the most trusted and experienced eCommerce professionals in the industry. John is the founder of The Ecommerce Group, which he started in 2011 to share his knowledge with other entrepreneurs in the industry. It’s the oldest eCommerce group on Facebook with over 8,500 members from around the world!

John speaks at conferences all around the world, including Retail Global, South by Southwest, Etail, Digital Summit, Hubspot Inbound, Ad-Tech and more. He also writes for several international publications such as Power Retail, Small Business Trends and Disrupt Magazine.


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