Sending packages is a unique and personal experience that you should have the ability to personalize.
Recent studies have shown that the packaging of something sent indirectly influences consumer behavior. This means that the shipping boxes’ personalization includes the materials used, the printing style, and the branding or design of the actual box.
Especially if you are an eCommerce business, you will want to put extra time and resource into strategizing how you are going to have custom shipping boxes work with your business objectives. You will want to determine the unique features you want to be incorporated, the quantity you want, and the small details that will separate you from your competitors.
Not only do you want to focus on the exterior of your box, but also the interior. Half of the magic lies in the experience of unpacking a box—in fact, it is a top moment in the customer experience journey.
So how can you go about actually customizing your shipping boxes? We’ve rounded up the top tips and advice from experts in the industry to take guidance and inspiration from.
1. Choose the Correct Box
This is one of the essential parts of the puzzle. You will want to make sure that you have the correct box that fits all of your shipping needs. You want it to, first and foremost, be affordable and fit what you want to be held inside. You will then also want to ensure that they are easy to assemble. Finally, you will want to make sure that you have a box that has material that is durable and strong.
Another critical factor in choosing the correct box is determining the additional personalization options you can choose from. For example, some of the best design perks include being able to add a 3D design to make it stand out.
2. Organize the Experience
The details of the box and how it is prepared to be shipped are essential for ensuring the package is customized. This comes down to creating the customer journey from start to finish and determining the details of what will be upfront. You will also want to seed your brand identity and make the box nothing short of iconic.
3. Ensure It is Sustainable
These days, another important factor is to use eco-friendly packaging and ensure that all the elements used to package up the box are eco-friendly. This is one of the most critical factors that most customers value on top of anything else.
You can keep your shipping box green and sustainable by ensuring the waste is minimal, the materials are biodegradable, and the material also comes from recycled materials. This will enhance your brand reputation and install more confidence in your customers.
4. Consider the size of the package
Another essential element to consider when personalizing your custom shipping boxes is the size. This comes down to determining the box’s purpose and the shipment and making sure you have a box sized up accordingly.
For example, you can choose to send a mailer box that allows you to ship an assortment of smaller items and package it up in a stylish way. You will have additional flaps to work with to create a nice framed area around each item and provide that wow factor when the box is opened up.
Or, you can go with a standard shipping box option. The sizes are larger and good for those bigger items that can be shipped out more independently. The shipping boxes are also usually made with thicker materials so fragile items are best shipped here.
5. Make Effort with the Address
The shipping address details are another amazing opportunity to get super personable for your customized boxes. This means you can play around with many different fonts and colors.
The way you address someone on a shipping package is probably one of the most fundamental ways to stand out. Therefore, you will want to make sure it aligns with your brand and is done engagingly and creatively.
Take your time in coming up with this and have fun too. The more playful it is, the more excited the recipient will likely be.
Making a shipping box personalized is super essential for impressing the recipient. There are so many great ways you can do this. From selecting the correct styles and sizes of boxes to putting effort into how you pack the box’s interior, your package will stand out.
What are you going to focus on when personalizing your custom boxes?