Have you ever wondered why some retailers are significantly more successful than others during the holiday season? The holidays are a great time for many people; for some, it’s even exciting. For your business, it can be the best and worst of times. People shop more during the holiday season than any other, so this is your prime selling season.
1. Create Seasonal Landing Pages for Your Store’s Homepage
Whether you’re selling supplies or services, creating seasonal landing pages for your store’s homepage is a great way to generate more customers during the holidays. Some of the best places to advertise holiday sales are the landing pages you set up and promote on your Facebook and website. You can even use this tactic to help deal with traffic spikes when people shop online during the holidays because you’ll have an easy way to promote holiday sales without having to log in and interact on every site you visit.
2. Promote Special Events
As soon as you know what time of year it is, plan a few promotional events timed with your holidays. For instance, if you have a store that sells ornaments, you may want to offer customers a special event where they can come by and help create personalized ornaments for others as a gift. You can also set up special events where people can drop off canned food and other goods for charity.
Another idea is to hold an outdoor sales event in your parking lot that includes music and other things so that people can get excited about the holidays when they come to pick up their holiday items from your store. Make sure that the music matches your theme, such as Christmas carols for a Christmas-themed event in December or perhaps classical music for an Easter-themed event. Ensure the event is well promoted or aired on social media platforms to reach a broad audience.
3. Create Festival-Related Content
For instance, if you sell craft items, you can create a blog post (or perhaps even a video) on a craft that combines the holiday theme with your products. This will help people looking to create holiday decorations but unsure where to get the items they need.
Another idea is to create Christmas-themed recipes and cookbooks from your store’s products. For example, if you’re selling handcrafted scented candles, you could offer special recipes using your candles as gifts or even put them in Christmas-themed packages such as snowmen or reindeer.
4. Use Holiday Keywords
Many people use holiday-themed keywords in their online searches throughout the year but don’t often consider these terms during the holidays. If you want your customers to shop more during the holidays, you should consider using them.
For instance, if you sell Christmas lights, make sure that those are a major part of your promotional efforts. You could create special landing pages for your store with a countdown timer leading up to Christmas day and then counting down the hours left until Christmas morning.
5. Set Up Gifts Pages
Holiday gifts are a big sales driver, but they’re even more important during the holidays. If you have gift ideas that tie in with your store’s products, you should promote them on your landing pages.
You can also create special ad campaigns that focus on holiday gifts. For example, if the holiday is Valentine’s Day, you might create an ad campaign focusing on heart-shaped items and suggest a few holiday gift ideas such as necklaces.
6. Create Holiday Flash Sales Events
Flash sales are a great way to drive traffic to your store during the holidays because you can use them to offer customers limited-time deals that expire quickly. You can set up flash sales for multiple days in a row or even just for one day. Ensure you promote your flash sales well and keep your customers informed through emails and social media.
By following these six marketing strategies during the holidays, you can ensure that you have more people in your customer base shopping during this time of year. Many of these tactics will also work well throughout the year, so ensure you don’t forget about them, especially around the holidays.