6 Simple Ways to Take a Lawn Care Business to the Next Level

A lawn care business can be a great way to enjoy spending time outdoors while growing something that you’re proud of. If you’re situated and ready to take your lawn care business to the next level, we’re going to share some key things that you can do below.

1- Upsell Existing Clients

Any business owner can tell you that it’s going to be easier to sell one of your services to an existing client than it is to a brand-new client. Your existing clients already know you and your quality of work. Use this to your advantage by offering clients upsell services that make sense for their properties. For example, you may want to offer a mulch refresh service in the late summer months to help increase the curb appeal of the properties that you take care of. Even consider upselling a seasonal cleanup service to all your customers, as you may just be surprised how many take you up on that offer instead of having to deal with the cleanup on their own.

2- Automate

One of the most commonly overlooked areas to grow a business is through the process of automation. When it comes to things like billing, you can save a ton of hassle and time by using an automatic invoicing service. Not only will customers love the fact that they can easily view their bills in real time, but they can also take care of paying you instantly so that you don’t have to wait weeks to get payments in the mail. When you start to automate various components of your business, you start to open up more of your time so that you can take on more clients.

3- Invest in Lead Generation Services

Another great way to quickly grow your business without having to physically go out and try to find customers is to use a lead generation service. Many of the bigger home-helping sites will allow you to sign up as a pro contractor for your area. They will send you the contact information of interested leads who want to have lawn care services performed for a small fee. This not only positions you as a professional in your industry, but it also allows you to bring in more clients quickly so that you can continue to provide routine services for them going into the future.

4- Buy New Equipment

Investing in new equipment can be a great way to help grow your lawn care business. Whether it’s saving time by having more efficient machinery or purchasing equipment that allows you to do services that you previously were unable to, there are tons of different ways that new equipment can help your business move forward.

5- Develop an Online Presence

Another great way to help grow your lawn care business is to develop an online presence. Nowadays, customers want to see your information online before they ever pick up the phone to contact you to ensure that you’re a legitimate company. You should have, at the bare minimum, a company website that explains the services that you offer and provides clear contact information for customers. Make sure that you set up any online quote or inquiries to receive an automatic response so that customers don’t feel like they’re waiting forever for your business to get back to them.

6- Distribute Promotional Items

Another great way to tap your existing customers to get more service is to provide them with some promotional items. Whether it’s t-shirts, pens, or cups, these promotional items will help to get your business’s name out there. Make sure that you’re choosing items that people regularly use outside of their homes so that others are able to see your brand name.

While the idea of growing your lawn care business may have first seemed like a gigantic feat, hopefully, our information has helped you to better identify some actionable steps that you can take. Realize that this list is only a very short one, and there are many different simple strategies you can utilize to help move your business forward.