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6 Tips from CEOs: Mistakes to Avoid for Success

Being a chief executive officer (CEO) of any company is an enormous responsibility, putting the person in charge of the entire company’s growth, which has many moving parts and personalities to fulfill that essential desire.

To take a business from a vivid dream to a scalable reality, it is essential to maximize all opportunities for success by eliminating avoidable mistakes. These six tips from CEOs can save you and your company time, money, and frustration.

Short Message Service Marketing

Short message service (SMS) marketing is a version of marketing that companies can use to deliver promotions to clients and customers directly through text messages.

What are the benefits of hiring an SMS marketing company to avoid wasting time trying to achieve this internally?

Text message marketing is a quick way to get your message out to the individual who needs it.

With email marketing and social media, colorful designs, images, and even videos are expected.

With text messages, it is text, and also a low character limit as well, giving your company the chance to make your point in a manner that is not expected to be lengthy and long-winded.

SMS marketing messages are quick to create, but they are also lightning fast to receive, received in less time than a post on Instagram or an email waiting for the recipient in their inbox.

If the customers don’t open their social media apps for a week, guess whose message they will have missed? The message that your company posted that may have a time-sensitive call-to-action, like using a discount count for a sale running for a limited time only, may be expired by the time many people see it.

Text messages have high rates of being opened, with customers getting alerted when they receive it, with roughly a 98% rate of being opened at that, and a 45& response rate for an SMS marketing message as well.

Vacation Rental Investments

If you are wondering what vacation rental investments have to do with a business CEO, avoid issing out on this opportunity to generate another revenue stream.

The biggest perk of a vacation property rental investment has a way to make money that makes you less dependent on what you can earn as the CEO of your company.

Suppose you are still in the early stages of your business. In that case, it is helpful to either have more money to invest into your company or simply reinvest some of your profits from your business because you have weekly and monthly influxes of cash coming in from your real estate holdings.

Plus, you may need a place nearby to hold meetings, business retreats, or to other successful staff or partners a getaway as a business perk for their successful contributions.

My Fit Foods

One mistake that many ambitious CEOs fall for is the idea that their hustle and around-the-clock grinding to get to their goals won’t catch up to them on a physical and mental level if they don’t exercise, get a good night’s sleep, and even healthy meals, like the ones served by My Fit Foods.

They make it possible to eat without having foods loaded with artificial colors, sugar, added preservatives, and sodium.

Enjoy meals with 95% gluten-free carbohydrates, proteins that are at least 85% lean, and heart-healthy fats 100% organic.

If you don’t have time to cook whole foods for yourself every day, it is understandable, because you are a busy boss of a company.

But that doesn’t make the importance of eating fresh, nutritious foods any less of a priority in your well-being.

You are only as good for your company as you are to yourself by optimizing your energy, hormone, body fat, and lean body mass levels.

Capitalization Tables

Don’t make the beginner’s mistake of not using a capitalization table spreadsheet or table that shows the equity capitalization of your business and a detailed breakdown of your company’s shareholders’ equity ownership, shares, preferred equity shares, warrants, and convertible equity.

What makes capitalization tables such an essential piece of the puzzle for your growing enterprise?

This document can be a lifesaver for making sound  financial decisions involving equity ownership, market capitalization, and market value.

If you are operating a privately-held company, you will have the information to calculate market value.

If you are operating in a private market, capitalization tables are also key for brand new capital issuance marketing and shareholder reporting.

Credit Report Pulling Software

Save yourself endless headaches by using credit report pulling software to help your company prequalify your customers for loans, make critical sales decisions and save your business money on a long-term basis.

But the benefits of implementing credit report pulling software don’t begin and end right there.

Imagine having the ability to generate full-file reporting to increase economic activity to be a benefit for both lenders and consumers as well.

Full-file reporting is the more desired method of matching loans with borrowers because it offers comprehensive detail on their credit history, including account types, contact information, employment, income data, consumer stability data, bankruptcies, and judgments liens, and payment history.

Task-Solving Tools

Making no mistake, having task-solving tools such as digital platforms and mobile apps in place for procedures can become seamless and get your staff’s responsibilities executed more effectively.

Don’t become the CEO that keeps your communication with your company’s progress on auto-pilot and doesn’t enter the modern age until your ideas have faded with the dinosaurs.

Stay competitive in your industry by giving your employees the tools they need, such as customer relationship management (CRM) technology, to help standardize the sales process, from lead conversion to performance evaluation.

CRM is more than a source for service and product information; you will be able to track and keep records on both leads and sales in the transactional pipeline.

Jacob Maslow is a Columnist at Disrupt Magazine. Based in the Middle East, he specializes in Journalism. He is the founder and editor of several news sites including Legal Scoops and Streetwise Journal.

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