I reviewed all six strategies and offered my input on each category. The secret is to figure out where your audience or ideal customers spend most of his/her time and master that platform to optimize ROI.
1. Facebook Ads
Clearly an obvious winner. Not only is this platform cheap as heck to advertise on, but with recent data restrictions, Facebook still allows you to target by location, age, interest, and consumer behavior that will appeal to your brand. The drawback: as Forbes mentioned, FB cannot fix a horrible ad or improve a faulty funnel – it will only amplify your message to the masses. So you have to test out different ads and different funnels and EVEN different audiences. You can upload audience data, run a look-a-like audience campaign, or retargeting campaigns on-site visitors so they continuously see your ads.
2. Youtube Commercials
I personally have never executed on pre-roll commercials but I can tell they work because I watch YouTube videos and I’m sometimes stuck on the pre-roll commercial and end up clicking. The secret: make your videos 15 sec and have them highlight a narrative/story NOT a sales pitch. YouTube has gotten better because it leverages the search engine history of the user with Google AI AND is still so much cheaper than Google Ad words.
I absolutely am obsessed with building a brand on Instagram and prospecting for new clients. It’s the “fun” platform and it integrates two elements needed to grow a brand: community and relatability. Start using the IG story feature to share the day to day of you or your team. Stick to at least 5 stories a day and you will see how views will increase. Start to engage with other followers post and actually comment on their content. Make sure you post high-resolution images and then turn the page into the business page and start pushing ads. Remember, remain relatable – turn of the sales pitch.
Forbes revealed the two tricks I use to instantly increase my SEO : make updates on Google my business page and completely fill out the information section inside your Google My Business dashboard. These changes will automatically increase your local SEO and help you rank higher on local search engines. (I know it works!)
5. Content Marketing
Forbes taps into blogs for content marketing, but really content marketing can include anything that is content: videos, vlogs, articles, infographics, social media posts, blurb updates. Here’s the key: with all the content you create, make sure you are publishing the content with SEO in mind. So when you publish a video, make sure you add title, description, keywords that related to your brand and target audience. This same rule applies to other forms of publishing content. The goal is for Google to index the content on search engines so users find your content.
6. Email Marketing
And so the list ends with email marketing. Although I know the average open rate has decreased from 20% to about 10 %, I can still affirm a value for email marketing. Here’s the key: don’t create sales pitches. Your email should bring value, NOT SPAM. To increase open rate: include a catchy headline and add emoji, include pictures or video in an email, and make sure you hyperlink back to the website or content offer page.
Navy Veteran Davis Chris Takes the Music Industry by storm
In life, you need to break down anything that might be holding you back and change course if need be...
5 Disruptive Leaders Paving the Way in 2021
Where there is uncertainty, lies a whirlwind of opportunity. 2020 was the year that had entrepreneurs learn a great deal...
Brock Pierce Wants To Disrupt The Two Party System And Be Your Next President
We don’t usually cover politics much here at Disrupt, but when Crypto billionaire and friend of the show, Brock Pierce...
John Mcafee – Predictions For The Future
John McAfee is a world-famous tech CEO, computer scientist, civil disobedience activist, privacy advocate, and pioneer of the commercial anti-virus...
Gaby Wall Street – Teaching Latinas to Thrive During The Crisis
It’s no secret we are facing one of the most challenging financial times of the last few decades as we...
Tony Delgado – The #1 Entrepreneurship Movement In Puerto Rico
Puerto Rican online market is in constant progress. With many entrepreneurs who are coming here to start a business, it...
Elena Cardone – The 10X Ladies Conference Is Declaring 2020 The Decade For Women
The next ten years are meant for women to continue growing their potential and succeeding in multiple areas, including business....
How Josh Elizetxe Built Snow Into a $40 Million Dollar Business
There is nothing quite like an entrepreneur’s determination when starting a business. That’s my original quote by the way (pun...
How Jason Capital Became A Self Made Millionaire By 24
Have you ever wanted to earn the respect of everyone who ever looked down on you at some point in...
Sam Bakhtiar On His Way To A Quarter Billion
Dr. Saman Bakhtiar, who prefers being referred as Sam, lives in an 8200 square foot $5.2 million house, Sam is...
Entrepreneurship3 days ago
How One 16-Year-Old in India Has Made Over $1,500 on Fiverr in 3-Months Selling Automation Solutions
Executive Voice2 weeks ago
This Ottawa VP’s Passionate Approach to Real Mortgage Solutions
Executive Voice1 week ago
How Feminine Leadership Mentor Gordana Jakopcevic Leans Into Her Sexuality
Executive Voice2 weeks ago
PHOENIX MELVILLE – DOCUMENTARY DEMOCRACY
Entertainment2 weeks ago
Why Earl Chang, AKA Change, Believes That It’s Important To Grow As An Artist
Cryptocurrency2 days ago
Making Money in the DeFi Niche: A Review of Wolfystreetbets
Entrepreneurship2 weeks ago
How the MiraQle Mission is Changing the Music Industry
Women Who Disrupt2 weeks ago
Where Nadia Musharbash Got Her Passion For Real Estate And Investing