Ecommerce is a booming industry that shows no signs of slowing down. Ecommerce provides consumers with an easier way to shop online than going to the mall, and it also gives businesses a way to offer products without having them in stock. Ecommerce has come a long way since its conception, but there are still plenty of ways for Ecommerce stores to make improvements. In this blog post we will discuss 7 Ecommerce hacks that you can use to boost your sales and get ahead in your market!
1. Market your Store Beyond Ads
Ecommerce ads are still a great way of getting the word out to potential customers, but having your products in front of them is even better. Ecommerce stores should strive for their products to be seen in relevant places that they would normally shop with other brands and items. Marketing your Ecommerce store beyond ads can be a difficult task, but it will lead to some great results.
2. Improve your Product Description
Ecommerce stores can improve their website by using better product descriptions and visuals. Ecommerce sites should use clearer wording to describe the products they are selling, and Ecommerce websites should also include high quality photos or videos of the items in question as well. This will give people a clearer understanding of what it is that you offer, and may lead them to purchase something out of interest rather than need.
It’s important to go into detail in your product descriptions. People need to know precisely what you’re offering and if it fits their needs before they decide to buy. You should always include the following information on your website and/or product packaging:
- Product size
- Product color or other distinguishing characteristics (e.g., Style, Model)
- Product weight and dimensions
- Instructions for use of products
But you can also connect with the people purchasing your products to share the story behind them, and how it was created. Create a before-and-after photo that shows how your product will change the customer’s life.
3. Don’t Rush the Launch
Ecommerce sites should take the time to make sure their site is perfect before launching it. Ecommerce stores should test and tweak every aspect of their website to ensure that everything works well together, with no errors or bugs on the site. You want your Ecommerce store’s launch to go smoothly so you don’t lose potential customers because they couldn’t buy what they wanted from your online store.
One of the most common mistakes unsuccessful ecommerce entrepreneurs make is rushing or forcing the launch of their new website. You can only have one chance to launch your website, so you need to ensure that everything is perfect from day one.
4. Maximize Emails to Convert Customers
Ecommerce stores should take advantage of email marketing to gather more customers. Ecommerce sites should be sending out emails on a regular basis, whether it’s about a new product or promotion they are having. Emails can help keep the customer informed and provide them with timely information that will lead them back to your site for purchase.
5. Set Up a Referral Program
Ecommerce stores should set up a referral program to build customer loyalty. Ecommerce sites can offer monetary or other sort of rewards for customers who refer their friends and family with the hopes that they will purchase more items from your store in the future.
6. Let Data Drive your Strategy
Ecommerce sites should let data guide their strategy. Ecommerce stores can use data to make smarter decisions about how they want to run and market their business; including where on the website it is that you spend your money for ads, or what products are attracting more sales than others. Ecommerce companies need access to all of this information in order to be successful and know if something isn’t working as well as planned.
7. Have a Good Shipping and Return Policy
Ecommerce sites need to have good shipping and return policy. Ecommerce stores should be aware of the different factors that can affect their shipment, such as the size of the box they are sending out or how many items will fit in one package. Ecommerce companies also want to make sure they provide clear instruction on what it is you’ll do if your customer purchases something and later decides they don’t want it anymore (aka returns).
John Lawson is one of the most trusted and experienced eCommerce professionals in the industry. John is the founder of The Ecommerce Group, which he started in 2011 to share his knowledge with other entrepreneurs in the industry. It’s the oldest eCommerce group on Facebook with over 8,500 members from around the world!
John speaks at conferences all around the world, including Retail Global, South by Southwest, Etail, Digital Summit, Hubspot Inbound, Ad-Tech and more. He also writes for several international publications such as Power Retail, Small Business Trends and Disrupt Magazine.