A lot of business owners who are looking to improve their conversion rates often forget about the importance of having a well-designed website. One important aspect of designing your website is wireframing it. Wireframing helps you focus on what content you want to include and how you want visitors to interact with that content. Funnel Guides for Speakers provides 7 essential points on how to wireframe your core presentation, so check them out!
1. Starts with a Paper and Pen
It is important to start with paper and a pen so you can sketch out the wireframe. Once your sketched wireframes are ready, include them in an online presentation or slideshow so your team members can give their input too! Create variations of each page before finalizing it. This helps you see how different users will interact with your presentation and which pages they like the most. Wireframes provide a good foundation for developing an interesting, interactive website – it provides wireframe templates on their online store so you can easily develop it yourself.
2. Use the Layout to Organize the Page Elements and Content in a Way that Makes Sense for your Business
This is one of the most important points on how to wireframe your core presentation. It helps if you use a layout that has been proven successful for other businesses in your industry before, but make sure it works well with your product or service too.
3. Identify Any Items you Want Visitors to Take Action On (e.g., buttons, form fields)
Once you have a layout for your wireframes, identify any items that will require visitors to take action. This could be buttons or form fields that prompt users to download an ebook in exchange for their contact information.
4. Starts with More Advanced Software
It is easier to start with more advanced software, like Adobe Illustrator or Sketch. This way you can see how content will look when it is translated into a webpage layout and adjust the wireframes as necessary.
5. Use Wireframing Tools
As technology advances, wireframing tools are becoming increasingly popular as they allow designers to easily produce wireframes without having technical knowledge about web development languages such as HTML & CSS . This allows non-technical people such as marketers and copywriters can get involved earlier on in the project process so they have a better understanding of what needs to be included in the website.
6. Decide on Your Goal
It is important to decide what your main goals for the wireframes are. For example, it could be to create an online store or a lead capture landing page for your speaker website.
7. Find Your Core Message
A core message is the main idea you want to get across with your wireframes. You should aim for a simple, clear and concise message that will be remembered by users.
When it comes to website design, there are a lot of factors to consider. For one thing, you want your site to be aesthetically pleasing and easy for visitors to navigate through. Wireframing can help with this because it allows you put all the focus on what’s important: Content!
The most common types of wireframes include sketches and mockups in addition to computer-based drawings and prototypes.
Wireframing helps reduce any guesswork that may come up when trying create an effective website layout so if you’re considering redesigning or just building out your first business site then take some time to read over these tips carefully.
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John Lawson is one of the most trusted and experienced eCommerce professionals in the industry. John is the founder of The Ecommerce Group, which he started in 2011 to share his knowledge with other entrepreneurs in the industry. It’s the oldest eCommerce group on Facebook with over 8,500 members from around the world!
John speaks at conferences all around the world, including Retail Global, South by Southwest, Etail, Digital Summit, Hubspot Inbound, Ad-Tech and more. He also writes for several international publications such as Power Retail, Small Business Trends and Disrupt Magazine.