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7 Marketing Tips that can Help you Grow Your Business

As entrepreneurs, marketing is a huge part of our lives. Whether you are marketing your business or marketing yourself as an individual, marketing can help grow your business faster than ever before! There are many different marketing strategies out there and it’s important to know which ones will work for you. In this blog post, we will discuss 7 marketing tips that can help grow your business and take it to the next level!

  1. Focus on your Existing Content

Marketing is marketing, and marketing to a new audience may be difficult. However, marketing to the people that you already have access to can help grow your business in so many ways! Give them more content or offer exclusive promotions on social media just for being followers of your company. This will make them feel valued which they’ll love.

  1. Connect Online and Offline Strategies

Marketing in the digital age is absolutely essential. However, marketing online isn’t as successful if your offline marketing strategy is weak. You need to focus on both of these aspects and make them work together for you.

  1. Prioritize Authenticity

Marketing is marketing and regardless of your marketing strategy, it’s important that you are authentic. This means not only marketing to the people who’ll want what you have but also marketing in a way that feels genuine which can be difficult when selling online. Be authentic with your marketing and marketing strategy. Don’t try to be someone you’re not because it will show up in the quality of your marketing.

  1. Frequent Live Events

Marketing involves connecting with your customers on a regular basis. You can do this by attending live events where you’ll get to interact with potential clients in person. This will help grow your business while also strengthening the connection that you have with these people.

  1. Use Social Media

Social media marketing is a huge part of marketing these days. Be sure to post on social media at least once per day, or more if you can manage it! Social Media marketing helps people see that your company has personality and will make them want to support what you’re doing because they feel like they know you.

  1. Use the Power of Customer Reviews

Marketing your business to the people who buy from you is a marketing strategy that will help grow your business. You should do everything in your power to make sure customers have good experiences and then they’ll want to come back, review you positively on social media, or refer others to your company. Customer review marketing is one of the best marketing strategies to use.

  1. Try Email Marketing Strategies

Email marketing can be used for both personal and business use which makes it so valuable. You should do everything in your power to market through email as often as possible.



The tips I have mentioned are just some ideas about how you can grow your business using marketing tactics but they’re not limited to these seven points.

There are many more marketing techniques out there so what marketing tips do you think we’ve missed? Let me know in the comments below!

These simple steps will help grow your business and marketing is a big part of doing business these days.


John Lawson is one of the most trusted and experienced eCommerce professionals in the industry. John is the founder of The Ecommerce Group, which he started in 2011 to share his knowledge with other entrepreneurs in the industry. It’s the oldest eCommerce group on Facebook with over 8,500 members from around the world!

John speaks at conferences all around the world, including Retail Global, South by Southwest, Etail, Digital Summit, Hubspot Inbound, Ad-Tech and more. He also writes for several international publications such as Power Retail, Small Business Trends and Disrupt Magazine.


John Lawson is an award-winning ecommerce entrepreneur and best-selling author, his entrepreneurial spirit helped him achieve a level of success that few obtains. After consulted Fortune 100 companies at Accenture he took his expertise to the world of small business, today mentoring entrepreneurs on topics such as ecommerce and digital marketing strategies. John is a small business power player, listed as one of the Top 50 SMB Influencers by All Business. Recognized for his work in ecommerce, John received two Small Business Influencer awards from SmallBusinessTrends.com and won 
“Business Book of The Year” for his book “Kick Ass Social Commerce for E-prenuers.” You can follow John @ColderICE on IG, Twitter, Facebook and LinkedIn.

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