7 Reasons Why Your Business Needs A Mobile App

We all have smart phones and thus we all use apps on a daily basis. An app for your business puts it in front of a huge market.

So, we’re going to look at seven reason you should hire an mobile app development company to build you an app for your business.

1. To Always Be Visible to Customers

According to statistics, the average American adult spends 3 hours and 43 minutes on average, on their mobile device. While probably just a handful of applications comprise the bulk of this total usage, it still does not change the fact that each user has to scan, scroll, and unlock their device for the apps they are looking for. It can be advantageous for your company to be “in the way”, because our minds subconsciously record every text and image (or well-designed app icon) it encounters.

2. To Create a Direct Marketing Channel

Apps serve a variety of functions: they provide general information, news feeds, messengers, user accounts, search features, booking forms, prices, and much more.

One of the greatest benefits associated with having a mobile app is that all the information you would like to provide to customers, which includes special promotions and sales, is right at their fingertips. Push notifications get you a bit closer to a direct interaction, and can easily remind your customers about the products and services you offer whenever it makes sense.

3. To Provide Value to Customers

When it comes to on-hand information, you should consider digitizing your loyalty program. Instead of using the old point-collection card, allow customers to collect rewards through your mobile app. If you do that, you will have more downloads and return customers.

4. To Build Brand Recognition

A mobile app for your business can go a long way towards contributing significantly to your brand awareness. To better understand this topic, it is important to break down this topic into two different aspects both of which are guaranteed to make your app a guaranteed winner:

Brand: A mobile app is comparable to a blank billboard sign. You have virtually limitless options regarding what you can do with it. You have the option to make it informative, bold, functional, hip, or even stylish. However, what you should really aim to do is create an app with features that your customers will love while simultaneously being beautifully designed and well branded.

Recognition: The more often you are able to get your customers involved in your app, the sooner they are more likely to be inclined to buy your product and/or service that you are offering. In advertising this is referred to as the “effective frequency”. As a rule of thumb, what will get you truly noticed is hearing and/or seeing your brand approximately 20 times.

5. To Help Improve Customer Engagement

It does not matter whether you are selling spa services or flowers, it is important for your customers to have a way to reach you. Having a help desk or messaging feature included within the app can significantly make a difference in the way that you communicate with customers.

Think about it: OpenTable, for instance, built the entirety of its business model around this exact principle. Instead of calling a restaurant to book a table over the phone, you can now do it with fewer than five clicks on their platform.

Now think about it: How many customers would prefer communicating with your business via text rather than via phone?

6. To Stand Out from Your Competitors

Today, mobile apps at the small business level are still not as common, and this is where you have the opportunity to take a big leap ahead of the competition. You can be the first business in your area to provide a mobile app to your customer. Your forward-thinking approach is guaranteed to impress them.

7. To Cultivate Customer Loyalty

Lastly, the greatest reason why you should think about building your own mobile app is to boost customer loyalty. People are exposed to a lot of advertising and marketing out there, which includes flashing signs, billboards, coupons, newspaper ads, roadside banners, email marketing, Facebook ads, website banners, flyers, sponsored posts, and websites and the unfortunate consequence of this is that we our impact on customers is slowly eroded.

It is now time to refocus your efforts on making a genuine connection with customers and turning them into a loyal lover of the products and/or services that you are offering. A mobile app isn’t guaranteed to save your business, but it can be a way to stay closer to your customers at all times.