fbpx
Connect with us

Entrepreneurship

7 Tips for Making 7 Figures Selling Online Courses

Online courses have become an increasingly popular way to share expertise with an audience, and to get paid for what you have to say and teach. But the amount you can make selling online courses differs widely, depending on your price point and your audience. 

The exciting part is the sheer potential of how much you can make — and we’re talking in terms of both impact and profit. Tony Delgado, founder of Disrupt and Disrupt Week Puerto Rico, shares that making your first million dollars gets a whole lot easier once you bring your product or service online. “Just do the math,” he says. “If 1,000 people buy your $1,000 course, you just made a million dollars overnight. All you really need to succeed is Wi-Fi and a dream.”

Here are seven tips for increasing your profit margin so your course can rake in seven figures. 

1. Always offer more value than expected.

Nowadays, it’s quite easy to slap a high price tag on a course that shares mediocre value. Maybe the content is rushed, or maybe it doesn’t share the secrets your audience is really looking for and willing to invest in. Avoid this at all costs. 

Stephen Campolo, creator of the 12-week Body Transformation Challenge, advises taking a customer-centric approach. “I started sharing my fitness knowledge on social media in an effort to help as many people as possible,” he explains. “That is when my life truly changed. All I wanted to do was help one person, which turned into thousands all over the world. This was only possible because I started to lead with value.”

2. Source testimonials for credibility by first offering the course for free.

Potential customers are far more likely to invest in a high-ticket course if they’re able to see tangible results from past customers. Particularly, numerical results work best. For example, if a prior customer is able to say that your Instagram marketing course doubled their following, that suggests significant credibility to someone who’s considering making the investment. Offer the course for free to a handful of early customers and ask for a testimonial in return.

3. Include upsell options.

Get customers into your sales funnel by selling them the lite version of your course, then offering them upsell options for more information. There are a few tricks for doing this tactfully, as shared by Thinkific. They include adding the upsell addition on the purchase-confirmation page or creating urgency by offering a limited-time, 20 percent-off discount.

4. Or, offer a payment plan for high-ticket courses.

You’re likely to sell far more high-ticket courses by offering a payment plan. A $5,000 investment is easier to digest if the student can pay $1,000 over the course of five weeks. Online-course expert Megan K. Harrison advises that you can increase the course price for payment plan options, too.

5. Make a Facebook community for the students.

More and more courses are offering a community for the students, which is another added bonus. Facebook communities are a great place for your students to crowdsource information if they have a question regarding course material, and many see it as an added bonus to connect with others committed to learn what they’re learning. Or, you could take this tip in a different direction; Facebook groups can also be a great host for your online course, so you can save money on the course platforms. Tanya Smith of Mindfully Marketing swears by this method thanks to Facebook’s new “social learning” capability, but advises to keep an email list of all members.

6. Invest in Facebook ads and Google Ads.

No matter how big your mailing list or group of followers, there’s no such thing as too many customers, especially since online courses are so easy to scale. So, reinvest capital in targeted Facebook ads and Google Ads that eye your key demographics. For example, if your course is on landing a dream job, target college seniors in metropolitan areas.

7. Share tidbits of advice for free on social media and in your emails.

Finally, potential customers are more likely to invest in your content the more it resonates with them. Offer smaller tidbits of advice and value for free on your social media, then include hashtags to increase visibility so people who are new to your content can see what you’re about. This strategy will also increase your social, which helps with both credibility and filling your sales funnel.

These seven tips will have you increasing your profit margins in no time, and you deserve to get paid for all the value you’re giving the world.

This article was originally published on: https://www.entrepreneur.com/article/340555

Founder & Editor-In-Chief of Disrupt Magazine Tony Delgado is a Puerto Rican American software developer, businessman and activist. He has been the host of Disrupt Podcast where he interviews some major players in tech industry who are making waves around world with their innovative ideas to change the world. Inside the Disrupt Podcast is where you'll find inspiring guests who are making big impacts within tech industries as well! Tony has built a following of over a million entrepreneurs on social media, and helped businesses sell hundreds of millions of dollars online. Tony Delgado is not just a social media influencer, he's also an entrepreneur and philanthropist. His work in Puerto Rico after Hurricane Maria made him realize how important it was for young people on the island to have access to affordable education and internet. Tony hosts regular seminars & workshops throughout the island of Puerto Rico.

Comments

New Videos

Top 3 NFTs

Mindset

Most Disruptive

Recent Stories

Trending


Copyright © 2022 Disrupt ™ Magazine is a Minority Owned Privately Held Company - Disrupt ™ was founder by Puerto Rican serial entrepreneur and philanthropist Tony Delgado who is on a mission to transform Latin America using the power of education and entrepreneurship.

Disrupt ™ Magazine
151 Calle San Francisco
Suite 200
San Juan, Puerto Rico, 00901

Disrupt Magazine invites voices from many diverse walks of life to share their perspectives on our contributor platform. We are big believers in freedom of speech and while we do enforce our community guidelines, we do not actively censor stories on our platform because we want to give our contributors the freedom to express their opinions. Articles are not commissioned by our editorial team, and opinions expressed by our community contributors do not reflect the opinions of Disrupt or its employees.
We are committed to fighting the spread of misinformation online so if you feel an article on our platform goes against our community guidelines or contains false information, we do encourage you to report it. We need your help to fight the spread of misinformation. For more information please visit our Contributor Guidelines available here.


Disrupt ™ is the voice of latino entrepreneurs around the world. We are part of a movement to increase diversity in the technology industry and we are focused on using entrepreneurship to grow new economies in underserved communities both here in Puerto Rico and throughout Latin America. We enable millennials to become what they want to become in life by learning new skills and leveraging the power of the digital economy. We are living proof that all you need to succeed in this new economy is a landing page and a dream. Disrupt tells the stories of the world top entrepreneurs, developers, creators, and digital marketers and help empower them to teach others the skills they used to grow their careers, chase their passions and create financial freedom for themselves, their families, and their lives, all while living out their true purpose. We recognize the fact that most young people are opting to skip college in exchange for entrepreneurship and real-life experience. Disrupt Magazine was designed to give the world a taste of that.