Creating a SaaS website, or software as a service website is a time-consuming and challenging task that needs a lot of effort and research. It is quite tricky to maintain a perfect balance of promotional and informational parts while maintaining a professional look. A SaaS website clearly conveys the value proposition to encourage potential clients to click and convert.
The goal of a SaaS website is to create a good first impression and make sure your potential customers clearly understand the purpose of your software product. When it comes to creating a SaaS website, it is important to keep the goal of your website. Whether you want to create brand awareness, generate leads, drive user engagement, boost conversions or generate more revenue. The key is to know all the important design elements you need to create a high-performing and converting SaaS website.
Here are some important design elements every designer should keep in mind while building a SaaS website. Let’s check them out.
1. Show Your Unique Selling Point
When users land on your website, they definitely want to learn what your product has in store for them. What makes your SaaS product unique and how can your product improve their lives? It is strongly advised to have your value proposition in an easy-to-read place so that users can easily understand what differentiates your product from its competitors.
Set aside time and think about your value proposition with your product development team. Come up with a solid, succinct and clear sentence that explains to your audience the advantage of using your product or with great social media automation tools to promote your product with a great reach. You can check for the trendiest scheduling tool such as buffer alternatives. Place the USP above the fold as approximately 84% of users don’t want to scroll down to see what is unique about your product.
2. Use CTA for Better Click-Throughs
A persuasive CTA can do wonders. It tells users to perform the desired action and take them to the lead form. The right placement, design, color, and text of a CTA button matter most as it can make or break your results. Many studies have found that the placement of the CTA above the fold and below the fold made no major difference on conversion rate.
Users want to explore more before signing up, so it is better to add a CTA that takes them to information, statistics, and case studies that educate people about your product. It is always a great idea to run A/B tests to figure out which placement, color and copy work best for your SaaS website. It is best to follow up through SMS using mass texting to maintain engagement and maximize conversions.
3. Add a Product Explanatory Video
It’s no secret that video is a powerful medium to clearly present your product and tell users why they should use the product. Place the explainer video on the homepage of your SaaS website to catch the interest of the users and increase your conversion rate. According to a study, many sites found a 144% increase in conversion rate by incorporating an explainer video on their website’s homepage.
You can highlight the most important features of your product, but make sure to focus on the benefits that result in using all those features. Don’t forget to add a convincing CTA in the middle or at the end of the video. It will definitely help improve your conversion rate.
4. Easy-to-use Navigation
Offering a smooth and convenient navigation experience is important to make your SaaS website a big hit. There are a variety of choices available when it comes to navigation bars, such as vertical, horizontal, non-sticky. It is up to you to choose the design that works best. You can use icons in the navigation bar but make sure to use the most familiar icons that users can easily understand.
5. Follow a Logical Structure
A website with a lot of information without any images and CTAs can sometimes seem very boring. Your website users are not interested in reading long paragraphs of text, they might leave your website, if they don’t find it visually appealing. Adding pictures of your software product, explainer videos, testimonial videos, animations and graphs can make your website look interesting. If you have a workflow software product, or an Applicant Tracking Software,incorporating interactive diagrams or data visualization tools in your explainer videos can help illustrate the product’s functionality and how it streamlines work processes.
Try to use bullet points and concise headings to help people understand what type of SaaS product you are selling. This way you can educate your customers about how your product can help them. Besides focusing on a website structure and concise headings, you also need to focus on creating a responsive web design.
6. Add Interactive Design Elements
Adding intuitive design elements to your SaaS website design is a sensible approach that makes it visually appealing. Whether you are offering a free trial, free consultation or some interesting information, make sure to use a catchy CTA to entice prospective customers to buy your software product.
You can add persuasive CTAs in the middle and end of the screen to make it easier for customers to understand what they will get by clicking the button. You can add a list of benefits that your software provides. Don’t forget to add customer reviews to show your prospective clients that you have satisfied and happy clients.
Don’t try to add too many details to your SaaS website design, it will only overwhelm your customers. Limit your website to a few CTAs and add those elements that are the appropriate choice for your SaaS website.
Besides adding CTAs, you can also boost the interactivity of your web pages by embedding quizzes, polls, and surveys in them using a survey & quiz maker.
7. A/B Testing
A/B testing is a proven strategy that many SaaS businesses are using to make important tweaks in their websites. By creating different versions of your website, you can convert leads into paying clients. You can create different versions of landing pages and add different design elements such as CTA, headlines, pricing models, animation, arrangement of product selection and a lot more. Carefully evaluate which version works best and make necessary tweaks in the website design to get the desired results.
Using online proofing software is a great way to ensure your website imagery has been approved by the team before starting an A/B test.
8. Include Case Studies
Adding social proof to your SaaS website design is a sensible approach that will build trust among interested customers. Include customer reviews and testimonials on the SaaS landing page to make people believe that you are a trusted SaaS provider and people are satisfied with your product. This design approach will definitely increase your chances of closing more leads and generating more sales.
For example, if a real estate company wanted to revamp their website to provide a more seamless and efficient experience for their agents and clients, they can integrate a real estate marketing platform into their website design. The platform can provide a comprehensive database of listings, complete with detailed property information, high-quality photos, and virtual tours. It can allow clients to easily search for properties that meet their specific criteria and quickly connect with agents for more information or to schedule a viewing. This can be a fantastic case study as well.
Over to You
These are a few important considerations every SaaS business owner needs to keep in mind while creating a SaaS website. Besides using all these design tips, you should create SaaS mobile app development to reach more customers and earn more profits.