If you are an entrepreneur, digital marketer, or just a business owner who wants to grow their company’s web presence- Content Marketing is the answer! Content marketing is one of the best ways to generate interest in your brand. Content development and optimization can be tough work for any small business owner. That’s why we’ve put together 9 Content Marketing Tips that will help take your business to new heights.
1. Write In-Depth Articles
Content marketing is an investment in your business. It can take time to see a return on the investment and it’s important for you to have quality content that showcases what sets your company apart from competitors. Creating articles with high levels of detail will help readers understand why they should choose you over someone else. Articles with in-depth content have higher chances of becoming more popular on the internet, which will lead to increased exposure for your brand.
2. Know your Audience
Content Marketing Tips are a great way to generate interest in your brand. Content development and optimization can be tough work for any small business owner, but it’s important that you know who your target audience is before developing content. Knowing what people want will help develop the type of content they’ll enjoy reading- which means more readers.
3. Set Measurable Goals
Content marketing is an investment in your business. Content development and optimization can be tough work for any small-business owner, but it’s important to set measurable goals before you start writing content. It’ll help keep you on track with what works best for your brand and will allow you to see how well each article performs when published online.
Here are some content marketing goals:
- Enhance your company’s brand
- Generate better customer engagement and lead conversions
- Develop a following of loyal readers who will purchase from you on the regular
- Generate website traffic
- Provide exceptional customer service that keeps readers coming back for more
4. Quality Over Quantity
Content marketing is an investment in your business. Content development and optimization can be tough work for any small-business owner, but it’s important to maintain a balance between creating quality content that will get you the most views with producing a lot of articles at once. It may seem like quantity equals results when it comes to web content, but writing only three or four high performing posts per month has been proven to provide better ROI than publishing twenty mediocre posts each week.
5. Answer Complex Questions with Your Content
Content development and optimization can be tough work for any small-business owner, but it’s important to answer complex questions with your content. Readers are looking for answers to the problems that bother them on a daily basis, which means you should focus on topics like customer service, product reviews, or how-to guides. It’ll help generate interest in your brand while providing readers with valuable information they may not have been able to find elsewhere.
6. Pay Attention to the Analytics
It is important to pay attention to the analytics of each post you publish online. You’ll want to know what types of content perform best on social media channels like Facebook or Twitter as well as how many readers click through from that article into other areas of your website. This data will help shape future posts by providing concrete evidence about which topics resonate with readers most often; so make sure you’re always paying attention.
7. Adopt the Pillar Cluster Model
The pillar cluster content marketing strategy will help you create a series of articles that are connected by one overarching topic or theme; which allows readers to find information on related topics with ease when they’re looking for more information about what interests them most. It’ll make life easier for your readers and it will allow you to publish more posts without overwhelming them with unrelated content.
The pillar cluster strategy is also a great way to differentiate yourself from other bloggers in your niche: by providing unique information that they can’t, which lets you stand out among the crowd of competitors who are all trying to get their names out there.
8. Remarket your Content
Remarket your content to people who’ve already been engaged with what you have available online; which includes both the readers of your blog posts as well as those who visit other pages on your site that don’t contain much information or are relatively new.
Content remarketing will allow you to track how many times a person has seen one of these pieces of content while also providing them with valuable offers they may not have known about before. It’ll build brand loyalty by making sure customers stay interested and informed instead of forgetting about your company altogether when they’re done reading something interesting.
9. Jump on Some Trends
It’s important to jump on some trends in order to stay relevant. Content marketing is a great way to keep up with what current events are happening as well as the latest developments from your industry; so make sure you’re always doing research about what’s currently going on that might bring more readers into your fold.
John Lawson is one of the most trusted and experienced eCommerce professionals in the industry. John is the founder of The Ecommerce Group, which he started in 2011 to share his knowledge with other entrepreneurs in the industry. It’s the oldest eCommerce group on Facebook with over 8,500 members from around the world!
John speaks at conferences all around the world, including Retail Global, South by Southwest, Etail, Digital Summit, Hubspot Inbound, Ad-Tech and more. He also writes for several international publications such as Power Retail, Small Business Trends and Disrupt Magazine.