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9 Facebook Ads Tips You Cannot Afford to Overlook

In this blog post, we will discuss 9 Facebook Ads tips that you cannot afford to overlook. Facebook is the first-most popular social media site in the world and it is a great way for marketers to target right audience, make their business more visible and generate leads. If you are not using facebook ads yet or want to get better at it then these tips below will help you out!


1. Use Striking Imagery

It is a good idea to use striking imagery on facebook ads because it helps you reach the right audience. Visual content is more engaging to target audience and facebook users are more likely to notice your post. Let’s say you own a resort in Hawaii, you can use an eye-catching photo of the beautiful beaches or maybe someone sitting on the beach with their laptop working away. The image should be eye-catching and engaging so that people will click your ad automatically.


2. Produce Facebook Ads for the Marketplace

Facebook ads are not limited to just facebook and facebook marketplace is one of the best places to advertise your products or services. Facebook Marketplace can provide you with a huge opportunity for generating leads because it has over 300 million monthly users worldwide, so make sure that facebook ad campaigns tailored towards this demographic as well.


3. Know your Facebook Ad Targeting

Facebook ads targeting options is one of the most important factors. Do not just target people who live in your country or area, but also target those that are interested in what you have to offer. When setting up facebook ads make sure that you know exactly which audience you want these facebook ad campaigns to attract and then set a budget so it does not run until there’s no money left. If this becomes an issue for you can always change the daily budget amount at any time as needed.


4. Test Everything

Test everything! Test facebook ads images, text, landing pages and target audiences to see what works the best. Remember to test your facebook ads so you can find what works best for you and what doesn’t. You may think that one facebook ad campaign is the perfect solution, but it might not be working as well as another facebook ad campaign. So make sure that all of your facebook ads have a split-test because this will help generate leads and maximize ROI (return on investment).


5. Keep an Eye on Ad Frequency

You cannot just keep running facebook ads until the money is gone. It’s important to stop your campaign after a certain amount of time or you will end up not having any more money to do anything else with and it may also lead to reaching facebook advertising limits for particular campaigns.

Keep in mind that facebook ads have a limit, so if one account starts spending too much then they may use all their budget and only be able to create new facebook ads which can become very confusing as well. If this becomes an issue make sure that facebook advertisers adjust budgets accordingly so multiple accounts are not using all the same funds at once. One way around this problem is by using facebook ads manager which will help you manage facebook campaigns and ad frequency a lot better.


6. Use the Callout Method

The Callout Method is one of the best facebook ads tips because it allows facebook advertisers to create a more engaging facebook ad campaign. This method will help you target your specific audience by using a call-to-action that draws their attention in and grabs them so they click on your facebook post automatically.

The callouts can be as simple as “free shipping” or maybe something else like “Don’t miss out!” It all depends on what kind of marketing message you are trying to send, but make sure whatever words you use have an actionable meaning for when people see your posts.


7. Set Realistic Expectations

Set realistic expectations for facebook ads because if you set too high of an expectation, you’re setting yourself up for failure. This is one facebook ad tips that can help avoid some frustration and will also help facebook advertisers get more leads or sales in the process.


8. Create an Irresistible Value Offer

Advertisers should create an irresistible value offer so people will engage with your facebook ad posts. This is a great facebook ads tip because it can help generate more leads and helps you to show off what makes your products or services better than any others on the market today.

One of the best ways to make sure that there’s enough interest in what you are selling is by creating an irresistible offer for your facebook followers, which may include discounts, giveaways or even free shipping if possible. When facebook markets have this type of deal running they typically see huge results as well because people are more likely to click away from their feed thanks to these offers.


9. Always Add Subtitles to Video Ads

Video facebook ads are a great way to help facebook advertisers stand out and the best facebook ads tips is always adding subtitles. This can be done by using tools like Canva or Adobe Photoshop that will allow you to add captions on top of videos so people will automatically know what your video ad is all about as soon as they see it in their feed.

Adding captions will help facebook advertisers get more clicks and generate leads. People are usually scrolling through their feed quickly so they may not have time to read the entire post, but if you add subtitles then they can see what your video ad is all about before deciding whether or not to click on your facebook post at all.

Video facebook ads are also very popular right now since people love watching videos online in general which makes them stand out even more than any other type of content that could be posted onto facebook today.



John Lawson is one of the most trusted and experienced eCommerce professionals in the industry. John is the founder of The Ecommerce Group, which he started in 2011 to share his knowledge with other entrepreneurs in the industry. It’s the oldest eCommerce group on Facebook with over 8,500 members from around the world!

John speaks at conferences all around the world, including Retail Global, South by Southwest, Etail, Digital Summit, Hubspot Inbound, Ad-Tech and more. He also writes for several international publications such as Power Retail, Small Business Trends and Disrupt Magazine.







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