A short video sharing app was launched in 2017 and gone over the internet in October 2018 with 500 Million monthly active users. TikTok successfully conquered over a large portion of teens.
Let’s take a look at its statistics to measure the influence on the whole internet.
- 56% of users are male
- 26.5 Million users are from the USA
- A billion videos viewed per day
- Average time spent is 52 minutes per day
TikTok is the fastest growing app in the world with a huge potential of going viral on the internet. It was launched by ByteDance in China to target the audience of outside China. In late 2017, ByteDance purchased Musical.ly and merged TikTok with Musically.
As a result, the number of users increased and TikTok successfully got the audience of USA.
Everyone started at zero, and many of them are enjoying a lot of fans on TikTok. If you are a beginner and want to go viral overnight, these secret tacts may help you.
Without further ado, let’s talk about TikTok tactics used by influencers to go viral.
1. Post Regularly
Engaging your audience can be difficult, but it’s not impossible. There is no other way to keep them engaged other than posting regularly. But, by saying regularly does not mean any time you want, you should know the best time when to post on TikTok. Moreover, the algorithm of TikTok works in such a way that the user doesn’t want to exit the app.
TikTok wants you to keep the audience engaged and entertained. By doing so, the average time spent on TikTok increases. As a result, your videos start to show high in the app. Don’t bombard the TikTok with a lot of videos at a time, it can be overwhelming for your followers. And you can lose your followers easily.
2. Interact With Your Audience
Interaction with a fan is a way more important than posting regularly. It is the secret tactic of top TikTokers. They love their fans’ comments, reply to their comments, follow them back, and make duet videos with their top fans. In this way, you win the hearts of your followers.
Your one reply can make their day. They celebrate it by sharing your videos on their social media profiles. And you reach to the new audience and hence more followers.
3. Stick To Only One Niche
People don’t like watching mixed content. Let’s say, you create funny videos, and someone follows you. When you post any irrelevant video, it does not entertain them. And the chances of getting unfollowed increases.
Pick one niche and stick to it. And you’ll progress overnight.
4. Ask Your Followers Questions
Always ask questions to your followers in captions. It is the ranking signal of TikTok. More the number of comments, higher will be the ranking. And of course, higher ranking brings more followers.
Give them a reason to comment on your videos. Even negative comments help in rankings. Never caption your video like “here is my latest video”, but put a short summary of your video and trigger them to leave a comment.
5. Go Live
It is very important to go live on TikTok. This platform gives so much reach to the live video and this is an underrated feature. Some smart TikToker are making use of this great feature.
Going live makes your followers feel as you are their friend. You share them your day story, you reply to their comments and it helps a lot.
6. Post Funny Video/Story
Emotions triggering videos help you go viral. Even a funny blooper story can help you to grow faster. It all depends on your content. This is the reason why someone has followed you on TikTok.
Be confident and keep doing the great work. Never ever try to manipulate your audience to tap the heart button and swipe to follow. There are many videos out there solely purposed to gain followers. And people are smart enough to differentiate between jokes and spam.
7. Participate in Challenges
Challenges on TikTok are a huge opportunity and have a great potential to go viral.
Challenges are sometimes trendy topics, they go viral everywhere on the internet. You may have seen a TikTok viral video on YouTube, it plays an important role to go viral. 65% of the viral videos originate from Facebook and YouTube.
The challenge may be funny or cringey but it is a golden opportunity for content creators.
8. Use The Most Popular Hash Tags
Never underestimate the power of hashtags. Influencer Marketing Hub found that 88% of the branded posts have at least one hashtag on Instagram.
The same goes TikTok. This app uses the power of hashtag during challenges as their weapon. You can’t participate in challenges, without using the hashtag. Take some time, and add hashtags in your videos’ titles.
9. Collaborate With Other Content Creators
Videos that have more than two people have much potential to go viral on TikTok. These type of videos are more loved by the users on TikTok.
When both creators collaborate, the video reaches to more audience. It’s a WIN-WIN situation for both the content creators. There is nothing to lose, but to gain.
Moreover, use some automated software to automatically publish your videos to other platforms like Facebook, Instagram and Twitter. Keep up the good work and the audience will never get bored.
I hope these tactics help you to make your video go viral on TikTok. Now It’s your turn, let me know if I have missed anything. And which tactic are you going to apply? Leave a comment below. I’d be happy to help.