Marketers are always looking for email marketing tips to help them get their message across. Whether you’re a marketer, or an email subscriber, email campaigns can be powerful and effective if they’re well-crafted. This email marketing blog post will help you grow your business by using email marketing effectively. We’ll go over nine email marketing tips that are proven to work, no matter what industry you’re in. Ready? Let’s get started!
1. Get Personal
Personalization is a proven email marketing tip that works in any industry. If you personalize your email, it’ll feel more like an individualized message than spam to the recipient. You can add something as simple as their first name to make them feel special and respected. This will also give you another way of connecting with them over email; for example by including some information they might find interesting or useful.
2. Value your List
The email addresses of your subscribers are the only way you’ll be able to reach them. This is why it’s important not to take their email address, and their trust in you as a sender, for granted. If someone signs up for your email list they’re making themselves available to hear from you – so don’t abuse that privilege by sending too many emails or messages at once (or ever). Remember: even if a subscriber unsubscribes from one list, they might still subscribe on another.
3. Invest in your Subject Line
This is the email that subscribers will see before they open up your email. Make it count! Good subject lines get more clicks than ones with less compelling titles, so put some effort into coming up with an interesting one that’ll keep their attention and give them a reason to open your email. It may seem like the email subject line is just one small detail, but it’s a key component in how your email message will be received. It can determine if someone clicks or ignores it completely- so take some time and invest in crafting an email marketing subject line that will get attention.
4. Use Email to Get More Testimonials
Testimonials are a fantastic email marketing tip because they provide social proof. They’re also great for increasing conversions and sales, as well as providing more credibility with new prospects. The best testimonials come from your satisfied customers- so use email to request them! Sending out surveys or questionnaires is an easy way of gathering testimonials on the fly; just make sure you have clear terms and conditions in place before asking people to share their story (to avoid any legal issues).
5. Follow Up, But Don’t Spam
It’s a common email marketing tip that many people forget about. The last thing you want is to send too many emails and become one of those annoying marketers who send email after email with no intention other than filling your list or selling something. Instead, sending out follow-up messages at appropriate intervals will help keep customers engaged without being intrusive.
6. Use Email Retargeting
Email retargeting is a simple email marketing tip that you could easily overlook. If someone visits your website but doesn’t make an immediate purchase, they’ll often get email messages from you in the future- as if they’re coming back to check out what’s new. This kind of email marketing message will prompt them to come back and buy something right away; it’s also a great way for customers who don’t see offers on social media or other platforms to learn about sales or discounts near them. Many marketers put email retargeting messages in the footer of their email so that it’s easy for people to find them.
7. Take your Signature to the Next Level
Your email signature is your company’s calling card- so make sure that it has all of the right information in order to represent you well. The footer of your email is a great place to put your email marketing tips, as well. Include links, social media accounts and more so that it’s easy for people to connect with you on all of the channels they’re already using- not just one or two.
8. A/B Test Subject Lines
This email marketing tip might seem like a no-brainer, but it’s often overlooked. It has been proven that an email with a more compelling subject line will have higher open rates than one without; so take the time to A/B test your email marketing messages and see which ones perform best by sending out different versions of emails for two or three days at a time. This is also helpful in finding what language resonates better with customers on social media channels.
9. Avoid Generic Templates
Many email marketing tips focus on the importance of personalizing email messages- and this one is no exception. The more personalized your emails are, the better they will perform in customer engagement as well as click rates. While templates can be a great starting point for email content, don’t rely too heavily on them because it’s easy to create something that doesn’t feel genuine or like you’ve put any effort into making it unique.
Now you know email marketing tips that will make your email messages more effective- so go ahead and try them out for yourself!
John Lawson is one of the most trusted and experienced eCommerce professionals in the industry. John is the founder of The Ecommerce Group, which he started in 2011 to share his knowledge with other entrepreneurs in the industry. It’s the oldest eCommerce group on Facebook with over 8,500 members from around the world!
John speaks at conferences all around the world, including Retail Global, South by Southwest, Etail, Digital Summit, Hubspot Inbound, Ad-Tech and more. He also writes for several international publications such as Power Retail, Small Business Trends and Disrupt Magazine.