Do you want more sales? Of course, we all do! As a business owner or marketer, it can be difficult to know what to do in order to get your target audience to buy. Luckily for you, this blog post is going to talk about 9 different ways that will help your target audience make a purchase with ease.
The 9 ways to get your target audience to buy are:
1) Sell Them What They Want
Your target audience wants something, so give it to them.
If your target audience is looking for a new car, show the benefits of buying that specific one over another brand or model. After all, they are shopping around because they want what you have.
This tactic works best if you sell high-end products and services. The more expensive an item is, the harder people will shop until they find exactly what is right for them.
2) Offer Free Shipping/Deliveries
You can either offer free shipping or deliveries on top of getting rid of price mark ups (or both). It’s that this method doesn’t work for every type of business. If you run a clothing store, free shipping will not have nearly as much influence on your target audience in comparison to someone selling expensive products or services.
This tactic works best if you sell multiple items that are relatively inexpensive but add up quickly when bought all at once (for example: shoes). It is absolutely crucial that this option be available only to the customers who buy the most number of things over time.
3) Make Them an Offer They Can’t Refuse
These types of offers include limited quantities and last minute sales before closing down shop forever. You want these purchases NOW because tomorrow might never come.
This tactic works best for products or services that are not regularly bought, such as a one-time purchase of a lifetime. If your target audience is in the market for something like this, an offer they can’t refuse will be just what they need to make up their mind.
4) Bundle Multiple Items Together
Bundling is when you put two or more products/services together and sell them at a discounted price. Customers love it because they feel like they’re getting more bangs for their buck while businesses love it because it increases overall profits. Win-win!
This tactic works best if you have complementary products/services that can be bundled together. For example, a gym and a personal training service can bundle their products to create an irresistible offer for customers.
5) Lower the Price of One Item When Another is Bought
This type of sale is also known as a “loss-leader.” A loss-leader is when you purposely lower the price of one item in order to make more money off of the items that are sold with it. It’s like getting something for free!
This tactic works best if it’s used on infrequently purchased items or services. Most people will not be willing to buy an expensive product or service if they know that the same company sells a cheaper alternative.
6) Show Them Why It’s Worth It
We all know that the best way to convince someone is by showing them, not telling. If you can show your target audience how much more they will get out of something than what it costs, chances are good that they’ll buy.
This tactic works best for expensive products and services because people would rather see why a product/service is worth the money before spending it on anything else (even if there isn’t an alternative option). Showing value goes beyond just selling benefits as well; show off some personal stories or testimonials as proof.
7) Make the Purchase Easy
The easier it is to purchase something, the more likely someone is to buy it. This means having all of the information they need readily available and an easy checkout process.
This tactic works best for online businesses and physical stores with a lot of items to choose from. If you make it hard for customers to find what they’re looking for or add too many steps in the checkout process, they will simply go somewhere else.
8) Provide a Guarantee
Tell your target audience that they have 7 days, 30 days, one year to return the product/service if it is not what they expected. If you’re selling high-end products or services this will be a great way to get people to feel safe in their purchase.
This tactic works best for expensive purchases because most customers are willing to take more risks when giving out large amounts of money. This is a great way to get people that might have otherwise been too hesitant in the first place.
9) Use Social Proof
Social proof is when you use the opinions of others to back up your claims. For example, “according to recent studies, 97% of people that tried this product loved it.”
This tactic works best for products and services that are new or unknown to the target audience. People are more likely to buy something if they know that other people have had a good experience with it.
What do you think? Are there any other ways that you’ve found work well for getting your target audience to buy?
When selling to your target audience, it’s important to remember what they want and why they should buy from you instead of a competitor. By highlighting the benefits of making a purchase with your company, you can make it easy for them to say yes! Additionally, be sure to make the buying process as simple as possible; this could include providing detailed product descriptions, an easy checkout process, or even money-back guarantees. And lastly, use social proof (positive customer reviews) to show potential buyers that others have had a great experience with your business.
If you implement these 9 tips into your marketing strategy, you’ll see an increase in sales in no time!
John Lawson is one of the most trusted and experienced eCommerce professionals in the industry. John is the founder of The Ecommerce Group, which he started in 2011 to share his knowledge with other entrepreneurs in the industry. It’s the oldest eCommerce group on Facebook with over 8,500 members from around the world!
John speaks at conferences all around the world, including Retail Global, South by Southwest, Etail, Digital Summit, Hubspot Inbound, Ad-Tech and more. He also writes for several international publications such as Power Retail, Small Business Trends and Disrupt Magazine.