Connect with us
Apply Now


A Different Kind Of Engineer: Martin Velasco Ormeño Is Not Your Typical Number Crunching Engineer, But Rather An Expert In The Digital Marketing World

As a young intern, Martin Velasco Ormeño was suddenly given an opportunity to shine. When his boss was absent from work for a day, Martin stepped up to fill the vacancy. From this moment on, his path was clear to him. He launched himself into the digital marketing world for real estate.
“My story begins when, practicing as a construction assistant, the saleswoman missed the day, and they put me to fill the position, a typical thing for an intern. When I entered the commercial area, I saw that there were many things to improve and I loved the excitement of being able to sell properties, so I began to invest from my own savings to promote the sale of the project I was working on. I investigated the latest digital trends in the market, I applied them and ended up being the best real estate seller of the year 2019 in that project, with more than $ 4.2 million in sales with the use of my material and techniques.
I like to differentiate myself in the market by applying the latest technology and offering a credit payment method, we offer a sales kit without an initial payment, and then is canceled with each sale of the project units. This payment method generates a shared focus that gives our clients the assurance that we will care and support in whatever way we can so that their project is sold as quickly as possible,” Martin recounts.
Martin was originally trained as an engineer and is out to prove that people in that line of work and study are more than just number crunchers and people who are good at math. He was encouraged to continue on his path when the pandemic hit as digital marketing has been the crux of any successful business right now.
“The company that I have developed focuses on digital marketing. We produce digital media for real estate projects under construction that the company will use to reach its target audience of its commercial strategy in a more efficient way, accelerating the passage through the commercial funnel, managing to convert into opportunities real that end in real transactions, in a fraction of the time of the traditional sales method. Our sales kit includes: virtual tour, photos and promotional video, brochure, commercial blueprints, landing page and social media kit. This kit allows you to start the sale of your real estate project.
Regardless of the technology available in the market, I have managed to reduce costs that, depending on their complexity, do not reach 0.5% of the sale value of the property, and even more, the business model that I am developing accrues when it reaches success, In other words, we reached the sale together, it could be said,” Martin explains.
Unlike other digital marketers, Martin establishes a different kind of relationship between his company and the customer. This has allowed him to be successful no matter what obstacle is thrown his direction.
“Our payment method in the form of credit, leads us to form a strategic alliance with our client to give the best of both parties and to be able to sell the real estate project as quickly as possible. This feeling of responsibility for the project gives us a security and closeness with the client that none of our competition will be able to achieve. All of our clients have turned to us to launch more projects and become strategic partners,” Martin states.
Despite the pandemic, Martin is growing his company at an incredible rate. With locations in five countries, he continues to keep expanding his business and his team into 2021. He is also developing incredible technological tools to ensure that people can upload their properties.
“We want to continue with the expansion plan that we have been working on, to date we already have projects in more than 5 countries. We will continue to grow our team, with professionals that upgrade the quality of service we make. We always seek to improve quality, and to meet the needs of our clients so that they can sell their projects as quickly as possible.
On the other hand we are creating a real estate portal, where everyone can upload their properties for free. The platform is focused on promoting the sale of properties online, the owners will be able to show their properties by video calls and with them be available at any time. This has helped our clients a lot in their sales processes, and we want to apply this same technique to everyone,” Martin says.
To find out more about Martin, you can follow him on instagram here and check out his website here.
Continue Reading

Copyright © 2022 Disrupt ™ Magazine is a Minority Owned Privately Held Company - Disrupt ™ was founder by Puerto Rican serial entrepreneur and philanthropist Tony Delgado who is on a mission to transform Latin America using the power of education and entrepreneurship.

Disrupt ™ Magazine
151 Calle San Francisco
Suite 200
San Juan, Puerto Rico, 00901

Opinions expressed by Disrupt Contributors are their own. Disrupt Magazine invites voices from many diverse walks of life to share their perspectives on our contributor platform. We are big believers in freedom of speech and while we do enforce our community guidelines, we do not actively censor stories on our platform because we want to give our contributors the freedom to express their opinions. Articles are not commissioned by our editorial team, and opinions expressed by our community contributors do not reflect the opinions of Disrupt or its employees.
We are committed to fighting the spread of misinformation online so if you feel an article on our platform goes against our community guidelines or contains false information, we do encourage you to report it. We need your help to fight the spread of misinformation. For more information please visit our Contributor Guidelines available here.

Disrupt ™ is the voice of latino entrepreneurs around the world. We are part of a movement to increase diversity in the technology industry and we are focused on using entrepreneurship to grow new economies in underserved communities both here in Puerto Rico and throughout Latin America. We enable millennials to become what they want to become in life by learning new skills and leveraging the power of the digital economy. We are living proof that all you need to succeed in this new economy is a landing page and a dream. Disrupt tells the stories of the world top entrepreneurs, developers, creators, and digital marketers and help empower them to teach others the skills they used to grow their careers, chase their passions and create financial freedom for themselves, their families, and their lives, all while living out their true purpose. We recognize the fact that most young people are opting to skip college in exchange for entrepreneurship and real-life experience. Disrupt Magazine was designed to give the world a taste of that.