Connect with us


A Founder’s Story with the founder of The Pearl Lemon Group, Deepak Shukla

I’m Deepak Shukla, the founder of the award-winning SEO and international agency, The Pearl Lemon Group. I strive for sharing tips on growing both personally and professionally, especially expertise in SEO and success within the business world. I have been featured in TEDx, BBC, Chelsea FC, Bright Talks & more. When I’m not running my agency, you can catch me running marathons, getting inked, watching a horror, or playing with my cat, Jenny.
Tell us about your childhood and where you grew up? 
Growing up was interesting! My folks migrated from India in the 60s in search of a better life. But not before they got married at 11 and 13. But that’s another story! The school was the school I guess. I was considered ‘gifted’ by my tutor, Mrs. Proud. She told my mum at age 14 that I should take my exams early, but my mum was more interested in my inability to wash my dishes than anything else.
How did you get started as an entrepreneur? 
Marketing, in terms of starting afresh, seemed to be a good space for me to begin my journey anew. This time I’d set out by myself and began making a website and building a series of explainer videos about each social media platform using Biteable, a script I wrote out, and then pushing out content. This felt like it could go somewhere and I began syndicating the content of the video using a cool video sharing tool I’d found. I didn’t think about the fact that I didn’t currently house any of this content on my website but the videos, which all had descriptions (because it was taken from the scripts) was actually all duplicated content. Soon enough I was Google slapped and my website was delisted from Google, and no matter what search variation I tried I couldn’t find it anywhere. At that time, it was my first real experience with an SEO issue that I didn’t even appreciate existed. Yet, while I was in talks with another friend of mine, where we were discussing designing a new website, I went into the city to see an old friend from university, Nick Ellison. At that time he was growing Purr Digital, his software company. He knew I was interested in starting a marketing agency so after a couple of meetings, we would go on to form Purr Traffic together – the sister brand to Purr Digital, and this is where my digital marketing journey truly began. However, after around 7 months it became clear that as business partners, Nick and I were a poor fit. He was doing very well with his software agency and naturally it meant he had limited time he could give to growing Purr Traffic. Amicably we decided to part ways, and so I would continue Purr Traffic alone. After a couple of years of hard-working, trying new things and truly pushing myself. I realized that I was ambitious, cared about doing great work, and knew immediately, especially after my first SEO client, that I was willing to try. As I began to learn more and more, about title tags, meta descriptions, keywords, keyword placement, and everything that followed, especially with its connections to content, my love for SEO grew more and more. This is where the great pivot happened, at the time this came about I immediately decided that ‘THIS IS IT’. This would be where I would like to lay my hat for the coming years, and perhaps for the rest of my digital marketing career. This is where I discovered a new name, found team members, and ultimately began the start of Pearl Lemon.
What is one business lesson you would tell a startup founder?
You need to be unreasonable in your pursuit of success and unreasonable in the level of quality that you bring to the table.

Our mission is to Diversify media and impact 100 million people. We highlight incredible entrepreneurs, authors, coaches, and leaders who are impacting the world. If you know someone who deserves to be highlighted email hello@ibhmedia.co

Join Disrupt Magazine

Become A Disrupt Contributor

Most Disruptive

tezos and NFT tezos and NFT
NFT3 weeks ago

Beginners guide to NFTs: What are non-fungible tokens?

You have probably heard the word NFT hundreds of times so far. At first glance, you thought it only had...

Sports + Gaming2 months ago

What Motorcycles Are Good For Long Trips?

Motorcycles are all about freedom. But the question is: how often do we really go out there and enjoy the...

Executive Voice2 months ago

3 Ways Maternal Instincts Give Women In Leadership An Advantage

As the landscape of gender roles continues to be redefined, these 3 experts agree that their maternal instincts provide an...

Executive Voice3 months ago

The Queen of Title: How Powerplayer Rachel Luna is Disrupting the Title Industry Through a Modern Approach

Rachel Luna has made quite the name for herself within Texas’s title real estate business as the Title Queen and...

Executive Voice3 months ago

Nancy Almodovar: The Latina CEO Who is Disrupting the Status Quo of the Luxury Real Estate Market

It comes as no surprise that Nancy Almodovar, the CEO and founder of Nan and Company Properties, is one of...

Business3 months ago

How To Nurture Talent Within Your Business

Your business can only succeed with talented workers on the payroll. Luck and even strong economic conditions will only get...

NFT4 months ago

Solana’s value plummets below $98 due to a Wormhole Exploit

Many people thought blockchain technology was robust, secure, and virtually “unhackable.” However, the crypto world has faced several hacking incidents...

NFT4 months ago

Polly Kole, The Beauty With Gifted Hands Tycoon Of NFT Sculptures

In a society full of stereotypes, people clinging to appearance and disregarding one’s achievements is the magnificent Polly Kole stunning...

gold and black round emblem gold and black round emblem
Cryptocurrency5 months ago

Bitcoin’s Volatility Explained

Since cryptocurrency was introduced in 2009, it has become a very controversial subject for both critics and supporters. One of...

News5 months ago

Spider Man; No Way Home’, Crushes Box Office Estimates Generating A Mammoth $253 Million In North America.

After only 3 days in the cinemas, the latest and last Spidey outing disrupted the international market as the highest-grossing...


Copyright © 2020 Disrupt ™ Magazine - Disrupt is a Minority Owned Privately Held Company

Disrupt ™ is the voice of Latino entrepreneurs around the world. We are part of a global movement to increase diversity in the technology industry and we are focused on using entrepreneurship to grow new economies in underserved communities around the world. We enable millennials to become what they want to become in life by learning new skills and leveraging the power of the digital economy. We are living proof that all you need to succeed in this new economy is a landing page and a dream. Disrupt tells the stories of the world top entrepreneurs, developers, creators, and digital marketers and help empower them to teach others the skills they used to grow their careers, chase their passions and create financial freedom for themselves, their families, and their lives, all while living out their true purpose. We recognize the fact that most young people are opting to skip college in exchange for entrepreneurship and real-life experience. This Podcast was designed to give them a taste of that.