Entrepreneur Daniel Guaragna shares his secrets. In our interview, we discuss how he founded Canada’s number-one sales agency and the formula he used to overcome the current pandemic.
Paula Henderson: Tell me a bit about yourself, Daniel.
PH: At age 26, you have already accrued more than $35 million in sales, yet you say you haven’t even scratched the surface yet.
DG: That’s right. Having already achieved so much with my own professional sales agency, I now hope to take my expertise and share it with other entrepreneurs. As the founder of “The Sales Agency” and one of the world’s top sales trainers, I am now focused on taking both of my companies collectively to $100 million in sales in the next 12 months.
PH: That’s a lofty goal… Any idea how you’ll hit $100 million in sales during a worldwide pandemic?
DG: I’m glad you asked, Paula. My goal has always been the same: Impact first, income second. Over the last two months my company has actually been able to train more than 50,000 entrepreneurs all over the world using Zoom and through adapting our business to other online tools.
PH: Did you say 50,000? That seems a little hard to believe!
DG: The simple word for it is “pivoting.” Instead of holding back during a time like this and thinking that it’s bad to push and sell products, we did the exact opposite. If you really believe in your product and service and you think it can make a significant impact, there is no reason that you can’t market it, even in times like these.
The truth is that there are going to be losers and big-time winners when this pandemic is over. The only thing that will decide them is their ability to adjust and pivot their strategies. My goal over the next two months is to help another 100,000 business owners and salespeople focus time and energy on prospects who most likely to become profitable, long-term customers.
PH: But how can you expect to produce success while training so many other entrepreneurs?
DG: It’s quite simple, actually. We use a common language and common process for going after sales opportunities in every industry possible, from b2b sales companies, to network marketing companies and direct sales companies. My main focus is on helping not only my own sales team but other sales companies thrive by determining early on in the sales cycle when to go after deals, and when to walk away from those with a low probability of success.
PH: When you say “common language and common process,” what does that mean exactly?
DG: It means that we train each client and prospective entrepreneur with a powerful set of questioning and uncovering tools that can help them determine whether or not a deal is the right in the first minutes of conversation. It’s something I call the “world-class conversation formula” and it hasn’t let me down yet.
PH: Alright, so if I understand you correctly, there’s some type of “secret formula” to making an effective sales pitch. Is that what you’re getting at?
DG: I promise it’s not as complicated as it sounds! My secret sauce is simply ensuring that the buyer is the one begging for a sale to be closed and not vice-versa.
After selling for the last decade, I have realized that every sales trainer and manager teaches their team the same basic principle: how to “push” their clients to a decision. I’m just the first one to cut through the fat and get straight to the meat of the matter. The modern day sales rep and entrepreneur really just have to focus on these three things:
- Dig deep and discover the issues behind the potential purchase
- Assess whether or not the deal is truly right for the prospect.
- Then educate, share, and help prospects understand what they’re buying
PH: Not so complicated after all! Daniel, do you have any advice for those out there hoping to follow in your footsteps?
DG: Don’t wait! No matter what you see outside your door or hear on the evening news, there is no better time than the present to start your own sales career. My goal is to help each entrepreneur I train focus time and energy where it counts, something that every salesperson should strive for.
PH: Thank you Daniel.
DG: Thank you Paula.
Interview took place on June 2, 2020. This transcript has been edited for clarity and length.
Navy Veteran Davis Chris Takes the Music Industry by storm
In life, you need to break down anything that might be holding you back and change course if need be...
5 Disruptive Leaders Paving the Way in 2021
Where there is uncertainty, lies a whirlwind of opportunity. 2020 was the year that had entrepreneurs learn a great deal...
Brock Pierce Wants To Disrupt The Two Party System And Be Your Next President
We don’t usually cover politics much here at Disrupt, but when Crypto billionaire and friend of the show, Brock Pierce...
John Mcafee – Predictions For The Future
John McAfee is a world-famous tech CEO, computer scientist, civil disobedience activist, privacy advocate, and pioneer of the commercial anti-virus...
Gaby Wall Street – Teaching Latinas to Thrive During The Crisis
It’s no secret we are facing one of the most challenging financial times of the last few decades as we...
Tony Delgado – The #1 Entrepreneurship Movement In Puerto Rico
Puerto Rican online market is in constant progress. With many entrepreneurs who are coming here to start a business, it...
Elena Cardone – The 10X Ladies Conference Is Declaring 2020 The Decade For Women
The next ten years are meant for women to continue growing their potential and succeeding in multiple areas, including business....
How Josh Elizetxe Built Snow Into a $40 Million Dollar Business
There is nothing quite like an entrepreneur’s determination when starting a business. That’s my original quote by the way (pun...
How Jason Capital Became A Self Made Millionaire By 24
Have you ever wanted to earn the respect of everyone who ever looked down on you at some point in...
Sam Bakhtiar On His Way To A Quarter Billion
Dr. Saman Bakhtiar, who prefers being referred as Sam, lives in an 8200 square foot $5.2 million house, Sam is...
Community3 days ago
Introducing You To The Entertainment Industry’s Best Kept Secret, Zenix Universe
Podcasts3 days ago
14 Inspirational Podcasts That Will Change Your Mindset for the Better
Lifestyle2 weeks ago
Three Strong Companies Embracing Diversity with Gay CEOs
Podcasts2 weeks ago
Top 11 Disruptive Podcasts To Listen To In 2021
Social Media6 days ago
Chicago to LA: Tiktok Star Bethany Simpson on Her Future Post-grad
Executive Voice1 week ago
Exclusive Interview with KellyAnne, Executive Producer of Models Talk on KA Fashion TV
Executive Voice4 days ago
How Mario Lopez Disrupted Hollywood And Became A Household Name
Executive Voice1 day ago
Top 10 Entrepreneurs Disrupting Their Industries in 2021