Tech + Startups
Accelerate Your Startup’s Growth with Rhetora’s AI-Powered Sales Training

The sales industry can be fast-paced and stressful, with cold calling often at the forefront of engaging with potential leads. However, a new start-up called Rhetora is looking to make training for cold calling easier and more effective. Based in the UAE, the company uses artificial intelligence to create a platform where sales reps can practice their cold calling skills in a stress free environment.
Rhetora offers unlimited mock calls, using proven methodologies to introduce new scripts and roles for reps to practice. It also gives managers the ability to customize and tailor training modules for every aspect of the sales and support process. This means that reps can ramp up in days rather than weeks, without burning through their lead list or cutting into managerial work time.
One of the main benefits of Rhetora is its use of AI to suggest rebuttals with the highest win rate. This helps reps navigate difficult conversations and provides them with a more manageable experience. The platform also tracks the progress and quantifiable improvements made during training, giving sales leaders the ability to assess when reps are ready to face real-world prospects.
According to Rhetora, nearly 60% of reps turn to the internet for objection handles, which often leads to subpar and unrelated solutions. By using AI, Rhetora provides reps with the most effective rebuttals, increasing the success rate of cold calls by 40%. It also minimizes the time needed for management to train the team, making the process more efficient and scalable. Rhetora can be used throughout the sales force, with real world training that provides scalable solutions to otherwise lackluster cold call training. Sales leaders can track the progress and assess when the reps are ready to face real life prospects. This will give the salesforce the confidence and ability to provide the organization with the best first impression when speaking to the future clients.
Rhetora is currently in its development stages, but test results so far have shown the tremendous improvements in training sets. The company is seeking investment and fundraising in the UAE and globally. Its platform can be used throughout the sales force to provide real-world training that offers scalable solutions to otherwise lackluster cold call training. The sales leaders can track the progress of reps and give them the confidence and ability to provide the organization with the best first impression when speaking to future clients.
Website link – https://www.rhetora.app/
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