The Covid pandemic has affected a larger section of the working population and has impacted the working and business sections with a huge financial instability and damage. The productivity rate has gone down since 2020 and has not regained it’s older vigour even in 2021, as the rising cases of Covid-19 shows no mercy.
With the lockdown being imposed on all of the major industrial areas and cities, the economy has almost crashed with no profit causing most of the small time businesses to be shut down along with major brands experiencing a total downfall in their market value.
Aditya Belnekar, a social media strategist and digital marketing consultant sees through the issue and shares that digital marketing has paved the way for a better business and profit for a huge number of companies which utilised the unending possibilities and promotions thar digital marketing offered. “Prior to the pandemic, a shift towards digitization and servitization of the economy was already underway. Current events have accelerated the change as evidenced by the marked shift in engagement towards digital marketing. This is just a beginning to a marketing revolution, as i see it”, says Aditya foreseeing the comeback of a stable economy with digital marketing strategies.
As Aditya sees it, organizations that make use of digital solutions are more resilient in the face of adversity and has an added advantage in this competitive world that will enable them to recover faster and not just confining themselves to temporary defense and stability to chasing more profit. He also observes that digitization has helped to reduce the loss caused by mandated shutdowns and social distancing measures. Without atleast some resorting to digital tools and technologies, the economy and productivity of the country would be in ruins.
“The pandemic served as a way for many to turn toward these digital solutions, due to which there will most certainly be permanent fixtures in these ways of marketing and can lead to long-term changes for many businesses. This is the best time to experiment on digital transformation. Rather than putting digital marketing and it’s workings on hold, organizations need to look into how far they could make use of these easily available measures to their advantage and profit. This way they can grow and expand their businesses to a wider audience”, says Aditya.
Aditya is a 24-year-old young guy who works as an entrepreneur, digital marketing expert, software developer, and also the President of the South Mumbai Crime Prevention Department. Born and brought up in Mumbai, he has worked with several celebrities, brands and companies via Team Wizard Media. In the last five years, he has carved up a name for himself in the digital media space and helped many businesses recover from their losses over the pandemic.