fbpx
Connect with us
Apply Now

Business

Aidan Sowa, CEO of Sowa Marketing Agency shares PR Tips

When a business is just starting out or trying to gain traction in a crowded digital marketplace, building brand trust and authority can be a time-consuming and frustrating process. The internet presents entrepreneurs and businesses with a multitude of opportunities, but tapping into the right channels can create additional stress and worry.

According to Sowa Marketing Agency founder Aidan Sowa, the path to becoming a trusted brand may be easier than you think. Here are some tips he provided.

  1. Establish relationships with journalists.

It may seem obvious, but people often overlook the importance of building relationships. Don’t send a generic message addressed to the news outlet when contacting a reporter. Establishing a relationship will increase your chances of getting your content published.

  1. Make the most of social media. 

We have so many opportunities thanks to social media. Our content can be posted and engaged with in real time. You can post in minutes if a crisis occurs. With instant communication to your clients, they are able to respond quickly and easily.

  1. Make a good news release.

A great news release is one of the most important things you should know as a PR professional. Act as if you are in the final stages of editing when writing one. Is your lead compelling enough to capture the reader’s attention? Did you follow the AP style guidelines? Were you able to provide supporting details in a concise manner? It is easy to follow the instructions, but they are sometimes overlooked. Adapt the news release to the audience of the news outlet.

  1. Testimonials are useful.

Positive reviews can be incorporated into your social media and website with testimonials. An endorsement from a previous customer is the best way to demonstrate your expertise.

  1. Make sure your goals are measurable and attainable.

It’s important to see the big picture, but how do you get there? Having specific, measurable goals will help bring everything together. In order to achieve your goal, what are the individual tasks you will complete?

  1. Know your target audience.

Can you tell me who you are trying to reach? What is the best way to get in touch with them? Does it involve social media? If so, which app would be most effective? When running a campaign, knowing who you’re trying to reach can save you time and money.

  1. Make good use of data.

Use data when working with an established brand. Analyzing past data is the best way to predict the future. How has it been used in the past? How did it go? How many people engaged with it, and did it result in any new sales?

Data is the primary research you didn’t know you had. Don’t do something that failed in the past again. Use it again if it worked.

  1. Brand positioning.

Think about how your company differs from your competitors when creating content for your client or the media. How does your brand stand out from the rest? How can your company make a difference? Knowing this allows you to position yourself in the market to meet the specific needs of the consumer. Embrace your differences instead of changing your brand to match others.

  1. Make use of free tools and software.

Today, PR is made easier by all the free resources available. Using websites and software, you can improve your grammar, design social media posts, and increase your company’s visibility.

  1. Communicate with your audience.

There is one thing that most successful companies have in common: engagement. Customers want a response when they engage with a company. They want to know that they were heard, whether it’s through an email or a comment on Instagram.

Continue Reading


Copyright © 2022 Disrupt ™ Magazine is a Minority Owned Privately Held Company - Disrupt ™ was founder by Puerto Rican serial entrepreneur and philanthropist Tony Delgado who is on a mission to transform Latin America using the power of education and entrepreneurship.

Disrupt ™ Magazine
151 Calle San Francisco
Suite 200
San Juan, Puerto Rico, 00901

Opinions expressed by Disrupt Contributors are their own. Disrupt Magazine invites voices from many diverse walks of life to share their perspectives on our contributor platform. We are big believers in freedom of speech and while we do enforce our community guidelines, we do not actively censor stories on our platform because we want to give our contributors the freedom to express their opinions. Articles are not commissioned by our editorial team, and opinions expressed by our community contributors do not reflect the opinions of Disrupt or its employees.
We are committed to fighting the spread of misinformation online so if you feel an article on our platform goes against our community guidelines or contains false information, we do encourage you to report it. We need your help to fight the spread of misinformation. For more information please visit our Contributor Guidelines available here.


Disrupt ™ is the voice of latino entrepreneurs around the world. We are part of a movement to increase diversity in the technology industry and we are focused on using entrepreneurship to grow new economies in underserved communities both here in Puerto Rico and throughout Latin America. We enable millennials to become what they want to become in life by learning new skills and leveraging the power of the digital economy. We are living proof that all you need to succeed in this new economy is a landing page and a dream. Disrupt tells the stories of the world top entrepreneurs, developers, creators, and digital marketers and help empower them to teach others the skills they used to grow their careers, chase their passions and create financial freedom for themselves, their families, and their lives, all while living out their true purpose. We recognize the fact that most young people are opting to skip college in exchange for entrepreneurship and real-life experience. Disrupt Magazine was designed to give the world a taste of that.