fbpx
Connect with us

Executive Voice

American Designer Karis Dowe Influencing Luxury Fashion With Brands Worldwide

Over the last decade we have seen social media grow rapidly in importance.  According to the August 2017 Global Digital Statshot from We Are Social and Hootsuite, 3.028 Billion people actively use social media – that’s 40% of the world’s population. Inevitably these people look up to influencers in social media to guide them with their decision making.

Shazir Mucklai, the founder and CEO of Imperium Group, had a chance to chat with Karis Dowe on the future of luxury. 

“The bulk of social influencer marketing today occurs in social media, predominantly with micro-influencers, and blogging. Industry experts and thought leaders such as journalists can also be considered influencers and hold an important position for brands. Then there are celebrities. These were the original influencers, and they still have a role to play, although their importance as influencers is waning,” says Karis. 

In the early 2000s, many had argued that the luxury fashion industry had taken a downward dive in terms of creativity and design. In a time where “normcore” fashion seemed to be the new standard, and fast fashion brands began knocking-off every simple luxury collection in a matter of minutes there was a piece of detail that had been missing from luxury fashion for a while. Enter Karis Dowe, the American designer that has been resurrecting creativity in the shadows of the luxury fashion industry, designing for some of your favorite luxury brands for close to the last decade. 

Karis, born in New York, entered the world of luxury fashion in early 2012 serving as the brand director at the luxury staple Helmut Lang. Since then, Karis has designed for a number of luxury fashion brands including Off-White, Hugo Boss, Miu Miu, Saint Laurent and so on throughout his decade-long career. Many other renowned luxury brands based full collections off of his original creations. His exact color palettes, graphics, original fonts and garment silhouettes have been directly mimicked by many luxury brands within the past years. Karis has truly influenced the world of luxury fashion behind the scenes.

In just the last decade, people like Virgil Abloh, Heron Preston, Demna Gvasalia, and Marcelo Burlon have created notorious luxury fashion brands, some of which Karis has designed for and influenced. Now, Karis is breaking ground with his promising new New York-based luxury label Wildphase, that has already deemed to set new standards and solve problems such as sustainability and counterfeiting through new technology advancements.

With years of experience designing for some of the world’s most prominent luxury brands, Karis is taking the future of luxury fashion into his own hands emerging as a full force creative director and bridging the gap between technology and luxury fashion. With his Wildphase label set to launch in early 2020, expect to experience luxury fashion design with no limits to creativity.

Influencer marketing grew out of celebrity endorsement. Businesses have found for many years that their sales usually rise when a celebrity promotes or endorses their product. There are still many cases of businesses, particularly high-end brands, using celebrities as influencers.

The problem for most brands is that there are only so many traditional celebrities willing to participate in this kind of influencer campaign, and they are unlikely to come cheaply. The exception will be if a firm makes a product that a celebrity already likes and uses. In that situation, the celebrity may well be prepared to use his influence to say how good he believes the product to be. I am sure many musical instrument producers benefit from musicians playing their instruments by choice.

Founder of a Boutique PR Firm ‣ Goldman Sachs Alumni ‣ Keynote Speaker ‣ Wrote for Forbes | Inc | NASDAQ at 18 ‣ Editor-In-Chief of TheKerPlunk

Advertisement defi
Comments

Join Disrupt Magazine

defi
Become A Disrupt Contributor

Most Disruptive

tezos and NFT tezos and NFT
NFT3 weeks ago

Beginners guide to NFTs: What are non-fungible tokens?

You have probably heard the word NFT hundreds of times so far. At first glance, you thought it only had...

Sports + Gaming2 months ago

What Motorcycles Are Good For Long Trips?

Motorcycles are all about freedom. But the question is: how often do we really go out there and enjoy the...

Executive Voice2 months ago

3 Ways Maternal Instincts Give Women In Leadership An Advantage

As the landscape of gender roles continues to be redefined, these 3 experts agree that their maternal instincts provide an...

Executive Voice3 months ago

The Queen of Title: How Powerplayer Rachel Luna is Disrupting the Title Industry Through a Modern Approach

Rachel Luna has made quite the name for herself within Texas’s title real estate business as the Title Queen and...

Executive Voice3 months ago

Nancy Almodovar: The Latina CEO Who is Disrupting the Status Quo of the Luxury Real Estate Market

It comes as no surprise that Nancy Almodovar, the CEO and founder of Nan and Company Properties, is one of...

Business3 months ago

How To Nurture Talent Within Your Business

Your business can only succeed with talented workers on the payroll. Luck and even strong economic conditions will only get...

NFT4 months ago

Solana’s value plummets below $98 due to a Wormhole Exploit

Many people thought blockchain technology was robust, secure, and virtually “unhackable.” However, the crypto world has faced several hacking incidents...

NFT4 months ago

Polly Kole, The Beauty With Gifted Hands Tycoon Of NFT Sculptures

In a society full of stereotypes, people clinging to appearance and disregarding one’s achievements is the magnificent Polly Kole stunning...

gold and black round emblem gold and black round emblem
Cryptocurrency5 months ago

Bitcoin’s Volatility Explained

Since cryptocurrency was introduced in 2009, it has become a very controversial subject for both critics and supporters. One of...

News5 months ago

Spider Man; No Way Home’, Crushes Box Office Estimates Generating A Mammoth $253 Million In North America.

After only 3 days in the cinemas, the latest and last Spidey outing disrupted the international market as the highest-grossing...

Trending

Copyright © 2020 Disrupt ™ Magazine - Disrupt is a Minority Owned Privately Held Company

Disrupt ™ is the voice of Latino entrepreneurs around the world. We are part of a global movement to increase diversity in the technology industry and we are focused on using entrepreneurship to grow new economies in underserved communities around the world. We enable millennials to become what they want to become in life by learning new skills and leveraging the power of the digital economy. We are living proof that all you need to succeed in this new economy is a landing page and a dream. Disrupt tells the stories of the world top entrepreneurs, developers, creators, and digital marketers and help empower them to teach others the skills they used to grow their careers, chase their passions and create financial freedom for themselves, their families, and their lives, all while living out their true purpose. We recognize the fact that most young people are opting to skip college in exchange for entrepreneurship and real-life experience. This Podcast was designed to give them a taste of that.