Connect with us

Executive Voice

An Exclusive Interview With The Founders Of Lifestyle Brand, Habits 365

17-year-old Eli Zied(right) and his 21-year-old brother, Spencer Zied(left), are a couple of teenagers who are disrupting the modern apparel industry. 

Two and a half years ago, Eli founded Habits 365, a lifestyle brand that deals in trendy fashion and clothing accessories. And So far, Habits 365 has achieved nothing but success.

I spoke with Eli a couple of days ago concerning his Journey as a 17-year-old entrepreneur and how he’s taken his brand to unimaginable heights.

Can you tell me a little about your brand and yourself?

My name is Eli Zied, and I am 17 years old and the Founder/CEO of the lifestyle brand Habits 365. In August 2017, after studying business and marketing in a summer program (after my freshman year in high school), I decided to create a lifestyle brand everyone could relate to and build it around the word “habits.” 

Everyone has habits, but not all of them are necessarily positive.  Habits dictate your life, and the better your habits are, the more successful you will be in the long run. We wanted the brand name to be action-oriented and motivating, so we chose Habits 365 to emphasize positive daily habits year-round. 

I felt that customers would respond positively to a lifestyle brand that both motivated and challenged them. I run this with my brother Spencer, who is currently a Junior at the University of Miami. 

What inspired you to create Habits 365?

I have been an entrepreneur since the age of 12, when I started buying and reselling sneakers. This activity led me to start following streetwear fashion brands like Supreme and Bape, which set the tone for the style my brand would embody. I started building a business mindset, followed a lot of brands on social media, and I spent a lot of time thinking about starting a brand someday.

What challenges did you face during the early stages of your business, and how did you overcome them?

Our biggest challenge was getting comfortable ordering large quantities of our initial products. The screen printers give much better pricing for larger orders, so we had to be very confident that people would like our products, and we would be able to sell out.  

We ran online polls among our initial followers to get a better sense of what they wanted. This inexpensive market research gave us more confidence to place large initial orders of the product so we could be cost-efficient. 

Another big challenge was exposure – how would potential customers find us and follow our brand?  Through Instagram, I reached out to athletes, musicians, agents, trainers, YouTube dancers, and comedians with offers of free merchandise in exchange for a picture and a post if possible.

More people than I expected responded – they loved the fact that I was a young entrepreneur with a positive brand message.  While we started with a few hundred friends and family followers, these influencers helped us grow steadily to over 110,000 followers today on Instagram.

How has your brand helped individuals?

We start by recognizing that good habits can require focus, restraint, discipline, and hard work. For many people, bad habits are more natural, more fun, and require less effort. So the goal of creating a community around good habits is to make hard work and discipline a shared experience – it’s easy to accept hard work and discipline when you have role models and feel a part of a large community with a similar focus. 

Habits 365 offers trendy, aspirational merchandise and includes fit, healthy models to make it more attractive for followers to see the benefits of a lifestyle that involves a focus on positive habits. 

People who buy habits merchandise and follow us on social media will feel like they are surrounded by a community of trendy, cool people that share their outlook and value hard work and discipline.

Our brand ambassador program has also helped tons of individuals – they gain all of the benefits mentioned previously, but we allow them to build their own business out of promoting and helping us sell habits gear. They can do as much or as little as they want, and they can also focus on their areas of strength, whether that’s designing clothes, running online campaigns, or selling merchandise directly to their friends and peers.

What values and principles did you and your brother observe to achieve success in business.

Transparency, inclusion, and appreciation are the fundamental principles that have led to our success. When we first approached athletes and influencers, we were straight forward about who we were, what the brand stood for, and why we wanted their participation. 

For those who received free gear and sent us pictures, we showed our appreciation by following up and often sending additional gear for their partners or kids. 

Our ambassador program also exhibits these values. We have accepted a wide range of individuals into our brand and want people of all shapes, sizes, and cultural and ethnic backgrounds to feel like they can all be significant contributors to the Habits 365 growth story. Our ambassador of the month program is one of the ways we show appreciation for those individuals that do the most to build and grow our brand. 

Ambassadors have designed several of our products, and one of our most successful products was designed by a 12-year-old who has a keen eye for style. We don’t make unrealistic promises – but we do promise that the more an ambassador puts in, the more they will get out of Habits – whether that’s monetary or through recognition on social media.

Any words of advice for young individuals wanting to start a successful brand.

It has been a challenge to keep up good grades in school while running a growing business. I have a daily routine, a “habit” of allocating time each day for both Habits 365 and my school work. 

As a student entrepreneur, the best thing to do is understand time is limited, and you have to budget your time to get the best results in business and school. 

Personally, I do homework and study for exams when I first get home from school and work on the business at the end of the day after I’ve finished my school work since that is still the priority.

I've always had a knack for storytelling! Hi there, I'm Chukwuma Agugbue. I'm a copywriter and, a blogger. I Interview individuals who've achieved some sort of success in their field- Actively building a knowledge base for Millenials

Advertisement Become A Crypto Expert

Join Disrupt Magazine

Become A Disrupt Contributor

Most Disruptive

Entrepreneurship8 months ago

Navy Veteran Davis Chris Takes the Music Industry by storm

In life, you need to break down anything that might be holding you back and change course if need be...

Entrepreneurship8 months ago

5 Disruptive Leaders Paving the Way in 2021

Where there is uncertainty, lies a whirlwind of opportunity. 2020 was the year that had entrepreneurs learn a great deal...

Politics1 year ago

Brock Pierce Wants To Disrupt The Two Party System And Be Your Next President

We don’t usually cover politics much here at Disrupt, but when Crypto billionaire and friend of the show, Brock Pierce...

Business1 year ago

John Mcafee – Predictions For The Future

John McAfee is a world-famous tech CEO, computer scientist, civil disobedience activist, privacy advocate, and pioneer of the commercial anti-virus...

Finance1 year ago

Gaby Wall Street – Teaching Latinas to Thrive During The Crisis

It’s no secret we are facing one of the most challenging financial times of the last few decades as we...

Entrepreneurship1 year ago

Tony Delgado – The #1 Entrepreneurship Movement In Puerto Rico

Puerto Rican online market is in constant progress. With many entrepreneurs who are coming here to start a business, it...

Entrepreneurship2 years ago

Elena Cardone – The 10X Ladies Conference Is Declaring 2020 The Decade For Women

The next ten years are meant for women to continue growing their potential and succeeding in multiple areas, including business....

Marketing2 years ago

How Josh Elizetxe Built Snow Into a $40 Million Dollar Business

There is nothing quite like an entrepreneur’s determination when starting a business. That’s my original quote by the way (pun...

Entrepreneurship2 years ago

How Jason Capital Became A Self Made Millionaire By 24

Have you ever wanted to earn the respect of everyone who ever looked down on you at some point in...

Entrepreneurship2 years ago

Sam Bakhtiar On His Way To A Quarter Billion

Dr. Saman Bakhtiar, who prefers being referred as Sam, lives in an 8200 square foot $5.2 million house, Sam is...


Copyright © 2020 Disrupt ™ Magazine - Disrupt is a Minority Owned Privately Held Company

Disrupt ™ is the voice of Latino entrepreneurs around the world. We are part of a global movement to increase diversity in the technology industry and we are focused on using entrepreneurship to grow new economies in underserved communities around the world. We enable millennials to become what they want to become in life by learning new skills and leveraging the power of the digital economy. We are living proof that all you need to succeed in this new economy is a landing page and a dream. Disrupt tells the stories of the world top entrepreneurs, developers, creators, and digital marketers and help empower them to teach others the skills they used to grow their careers, chase their passions and create financial freedom for themselves, their families, and their lives, all while living out their true purpose. We recognize the fact that most young people are opting to skip college in exchange for entrepreneurship and real-life experience. This Podcast was designed to give them a taste of that.