Connect with us

Executive Voice

Andy Audate Breaks Down How to Get Known on Social Media

Your business is not about you. It is about the people you serve. Once you are able to crack the secret for getting people to know, like and trust you, that is when you begin to grow your business and your personal brand. 

People buy your product or sign up for your service because you have something in you that they can relate to.You should have a solution to the problem that they have. You should have that personable persona they can get attracted to.

That being said, I present you with the secret to your branding success and that is the KLT funnel. 


What is the KLT Funnel?

The KLT Funnel is an acronym for Know, Like and Trust. A process where you tap as many people as you can to give attention to you. Once that happens, you begin to take them on a journey into the funnel until you get them to seal the deal. 

Anyone who knows and applied this method in building their brand are more likely to have success. This is one of the powerful ways to get people’s attention, interest, and desire. Once you do, your prospects are mostly likely to take action on your offer. You will turn them from being a follower into a customer.

In order to master the psychology behind the KLT funnel, let us discuss them one by one. 


Know: The First of the Funnel

First things first, inorder for people to get to know you is basically your responsibility. Your goal should be to share your gift to the world. To touch the lives of millions with the message only you and you alone can give. To share a part of your life, your trials, your challenges. 

To attract the audience that can relate to your message. You can’t make a difference on anyone’s like if they don’t know you. So, you need to go to them, and doing it right is the secret to attract the right market you are tapping.  

It’s a noisy world out there, so make it a point to set a goal for awareness. Awareness about you, your brand, your voice. You can start by simply showing up. Use a medium like social media or go contact a publication industry and ask them if you can share something valuable for their audience.

Believing in yourself is another factor. You have to make sure you do everything in your power to be heard.


Like: Let Your Influence Progress

When people begin to know you, they will want to see what else is there to know about you.  

So, before people can begin to like you after knowing you, the first thing you need to do is to show, and not just tell. Somewhere in between,the stage of know and like is a part where you have to show your abilities and the qualities of your achievement. This is the way to validate that someone has actually gotten to know you and are beginning to like you, and would want to find out more about you. 

You are a hero in the story. The person whom they can relate to. Their source of information and inspiration. Once you have shared the qualities of your achievement, you will be a testament to your audience, that they can actually trust you. 


Trust: The Vital Part in All of This

Have you ever heard about the layman’s term, “Trust is hard to earn?”

If you have, then you must notice that this article validates that. Trust is the last bit of the funnel and the most vital. Trust is where you close the deal with your prospects. These are they who once knew and liked you.  

You don’t just go around and  expect people to buy your product right away. You must take them on to the journey of the funnel. You should be able to show them you’re credible enough. You should show them that you have transparency, and are certain about your product and your brand.  

If you are skeptical about the quality of your product or service, your audience will feel it. They will turn away. 

So don’t you blow up this last part! If you lack certainty in yourself, and your product, no one will buy from you. 


In Summary

The KLT funnel is powerful and should be practiced in almost all your business dealings. Once you are able to get people to like you, show them that you care. Show them that you have what it takes to help them. When you do, it will be easy for them to like you and trust you. 

Those who are happy with your product or service will advocate for you. Let them. This way, you get to have more people into your KLT funnel. 

Remember that everyone and everything that has your client’s attention is your competition. That being said, think of your business on a massive scale whether nationally or internationally. 

Keep building that. Get out there! Introduce yourself to the world. Show them what you got and get that handshake deal. 

Put your best foot forward, until you brand will become a household name.

Andy Audate is a published author, motivational speaker, and serial entrepreneur. He is widely recognized as an eminent speaker with a delivery that is high energy and human potential stimulating. Raised in a city of impoverishment and a college dropout with little formal education; Andy took a path of entrepreneurship, forcing a course of endless self-education that has amounted to his successes. This path has not only allowed him to change his circumstances but allowed him to effectively communicate the desire to be great to others. He Helps Entrepreneurs start and scale their businesses. He lives in Los Angeles, CA.

Advertisement Become A Crypto Expert

Join Disrupt Magazine

Become A Disrupt Contributor

Most Disruptive

Entrepreneurship7 months ago

Navy Veteran Davis Chris Takes the Music Industry by storm

In life, you need to break down anything that might be holding you back and change course if need be...

Entrepreneurship7 months ago

5 Disruptive Leaders Paving the Way in 2021

Where there is uncertainty, lies a whirlwind of opportunity. 2020 was the year that had entrepreneurs learn a great deal...

Politics1 year ago

Brock Pierce Wants To Disrupt The Two Party System And Be Your Next President

We don’t usually cover politics much here at Disrupt, but when Crypto billionaire and friend of the show, Brock Pierce...

Business1 year ago

John Mcafee – Predictions For The Future

John McAfee is a world-famous tech CEO, computer scientist, civil disobedience activist, privacy advocate, and pioneer of the commercial anti-virus...

Finance1 year ago

Gaby Wall Street – Teaching Latinas to Thrive During The Crisis

It’s no secret we are facing one of the most challenging financial times of the last few decades as we...

Entrepreneurship1 year ago

Tony Delgado – The #1 Entrepreneurship Movement In Puerto Rico

Puerto Rican online market is in constant progress. With many entrepreneurs who are coming here to start a business, it...

Entrepreneurship2 years ago

Elena Cardone – The 10X Ladies Conference Is Declaring 2020 The Decade For Women

The next ten years are meant for women to continue growing their potential and succeeding in multiple areas, including business....

Marketing2 years ago

How Josh Elizetxe Built Snow Into a $40 Million Dollar Business

There is nothing quite like an entrepreneur’s determination when starting a business. That’s my original quote by the way (pun...

Entrepreneurship2 years ago

How Jason Capital Became A Self Made Millionaire By 24

Have you ever wanted to earn the respect of everyone who ever looked down on you at some point in...

Entrepreneurship2 years ago

Sam Bakhtiar On His Way To A Quarter Billion

Dr. Saman Bakhtiar, who prefers being referred as Sam, lives in an 8200 square foot $5.2 million house, Sam is...


Copyright © 2020 Disrupt ™ Magazine - Disrupt is a Minority Owned Privately Held Company

Disrupt ™ is the voice of Latino entrepreneurs around the world. We are part of a global movement to increase diversity in the technology industry and we are focused on using entrepreneurship to grow new economies in underserved communities around the world. We enable millennials to become what they want to become in life by learning new skills and leveraging the power of the digital economy. We are living proof that all you need to succeed in this new economy is a landing page and a dream. Disrupt tells the stories of the world top entrepreneurs, developers, creators, and digital marketers and help empower them to teach others the skills they used to grow their careers, chase their passions and create financial freedom for themselves, their families, and their lives, all while living out their true purpose. We recognize the fact that most young people are opting to skip college in exchange for entrepreneurship and real-life experience. This Podcast was designed to give them a taste of that.